Job Title: Senior Manager, Membership Growth & Retention Division: Development Classification: Non-Exempt, Full-Time Pay: $80,000- $100,000 (Commensurate with Experience) Position purpose Oversee membership programs for WXXI and The Little Theatre, with accountability for membership revenue, acquisition and retention across both. Preserve each program’s distinct voice, benefits and member experience. This hands-on digital fundraising leader develops membership strategy, executes campaigns, directs contracted work and supervises on-air fundraising. Close partnership with Marketing and Audience Development, especially Digital Products, all content teams and The Little’s leadership is central to the role. Key responsibilities - Own annual membership revenue plans and coordinated calendars for WXXI and The Little across email, web, direct mail and other approved channels, including on-air fundraising for WXXI. Set program-specific goals with the Vice President of Development and Executive Director of The Little and CEO of WXXI; align acquisition, renewal, reactivation and upgrade campaigns with partners’ programming, audience development and promotional schedules.
- Personally build and launch digital membership campaigns using approved tools. Write appeals, define audience segments and prepare email journeys and conversion-page content. Develop shared campaign briefs with Marketing and Audience Development and communications partners, specifying audiences, messages, assets, deadlines, approvals and channel handoffs.
- Partner closely with Digital Products on membership signup, donation and renewal journeys. Define requirements, jointly test forms and links, and share conversion findings to prioritize improvements. Coordinate paid digital acquisition with Marketing and Audience Development; Digital Products retains platform and technical roadmap authority.
- Develop welcome, renewal, reactivation and upgrade communications suited to each membership program. Advance WXXI sustaining membership and benefits engagement, including Passport. Coordinate The Little’s membership offers, benefits and renewal experience with its leadership, member operations and communications colleagues; use accurate preferences and campaign data.
- Serve as WXXI’s primary membership lead for CDP and assigned vendors. Set priorities and briefs, approve materials within delegated authority, review performance and manage deadlines. Confirm contracted services and the programs they cover before assigning work; personally execute digital work outside that scope.
- Prepare membership forecasts and expense budgets for both programs; track results and variances with Finance and the relevant operations partners. Recommend changes in investment and timing using net revenue, acquisition cost, retention and longer-term member value.
Leadership and working relationships - Supervise and coach the Manager, On-Air Fundraising & Membership Content under the proposed structure. Set fundraising priorities, campaign goals and review checkpoints; balance drive deadlines with year-round content and digital work.
- Coordinate with all content teams on the case for support, campaign timing, storytelling and content handoffs. Agree on contributions and review deadlines with the appropriate leaders. Marketing and Audience Development retains department-wide marketing authority; content leaders retain programming decisions and editorial independence.
- Define WXXI campaign and reporting requirements with Development Operations, which retains CRM governance, data quality, gift processing, reconciliation, member service and payment workflows. Coordinate related member communications and work with The Little’s member operations on its campaign requirements and service handoffs.
Coordinate solicitation timing and referrals with institutional giving, major gifts and stewardship colleagues. Resolve campaign conflicts with partner teams and escalate resource decisions to the Vice President of Development. Membership accountability covers acquisition, conversion and retention across both programs.
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