Position Summary:
The Senior Manager, Growth Partnerships & Social Media will lead the development and execution of strategic partnerships and social media initiatives designed to accelerate brand awareness, customer acquisition, engagement, and revenue growth. This role will identify and cultivate high-impact partnerships with creators, influencers, affiliates, brands, and other strategic partners while overseeing a compelling social media strategy that builds community and drives measurable business results. This role combines strategic thinking, relationship building, creative storytelling, and performance marketing. The ideal candidate is highly connected to emerging social trends, understands how to build authentic partnerships and creator programs, and is comfortable using data and insights to optimize programs and demonstrate ROI. The Senior Manager will work cross-functionally with Marketing, E-commerce, Brand, Sales, and other teams to ensure partnership and social initiatives support broader company growth objectives.
Responsibilities:
Strategic Leadership: - Develop and execute a comprehensive affiliate and social media strategy aligned with commercial and marketing objectives.
- Establish annual growth plans, KPIs, and performance targets for affiliate recruitment, partner engagement, audience growth, and revenue generation.
- Collaborate cross-functionally with Marketing, Communications, Sales, Product, and Commercial teams to ensure consistent messaging and execution.
Affiliate Program Management: - Own the overall affiliate marketing program, including recruitment, onboarding, activation, and retention of affiliates and strategic partners.
- Identify and cultivate high-value affiliate, influencer, ambassador, and referral partnerships that drive customer acquisition and revenue growth.
- Negotiate partnership agreements, promotional campaigns, and incentive structures.
- Monitor affiliate performance and optimize program effectiveness through data analysis and performance reporting.
- Develop partner communication plans, content toolkits, training materials, and engagement programs to maximize affiliate success.
Social Media Strategy & Execution: - Lead development and execution of the company's social media strategy across key platforms.
- Build engaging content calendars that support brand awareness, customer engagement, thought leadership, and demand generation objectives.
- Create and curate compelling stories that communicate the company’s mission, customer impact, industry expertise, and product value.
- Oversee community management, audience engagement, and brand reputation across social channels.
- Manage social media campaigns from concept through execution and measurement.
- Storytelling & Content Leadership:
- Partner with internal stakeholders to identify customer success stories, market trends, and thought leadership opportunities.
- Translate complex business concepts into engaging, audience-focused narratives.
- Develop content frameworks that strengthen brand positioning and drive meaningful engagement.
- Ensure all affiliate and social media content aligns with brand voice, messaging, and compliance requirements.
Analytics & Performance Optimization: - Establish dashboards and reporting processes to measure affiliate, social, and content performance.
- Analyze engagement, conversion, traffic, revenue, and ROI metrics to identify growth opportunities and guide investment decisions.
- Provide regular executive-level updates on program performance, insights, and recommendations.
Team & Vendor Management: - Manage agency relationships, affiliate platforms, content creators, and external partners.
- Mentor junior team members and contribute to building a high-performing growth marketing function.
- Oversee program budgets and ensure efficient allocation of resources to maximize return on investment.
Preferred Qualifications: - Bachelor's degree in Marketing, Communications, Business, or a related field.
- 5-7+ years of experience in affiliate marketing, partnership marketing, social media, digital marketing, or growth marketing.
- Demonstrated success building and scaling affiliate, influencer, ambassador, or partnership programs.
- Strong storytelling, content development, and brand communication skills.
- Experience creating executive-level presentations and translating data into actionable business insights.
- Deep understanding of social media platforms, content strategy, audience engagement, and performance analytics.
- Proficiency with affiliate marketing platforms, CRM systems, and digital analytics tools.
- Exceptional relationship-building, communication, and negotiation skills.
- Proven ability to manage multiple priorities in a fast-paced, growth-oriented environment.
- Impact platform.
- Previous experience working in a regulated industry.
Key Competencies: - Strategic Thinking
- Storytelling & Brand Development
- Partnership Development
- Revenue Growth Mindset
- Data-Driven Decision Making
- Executive Presence
- Cross-Functional Leadership
- Content Strategy
- Influencer & Affiliate Marketing
- Community Building
Benefits:
Charlotte's Web offers a diverse, quality work environment, a great compensation package, and a comprehensive benefits package. Our benefits include medical/dental/vision insurance, pet insurance, 401K match, short and long-term disability, flexible PTO, and sick time. Employees may be eligible for a discretionary bonus in addition to base pay. Annual bonuses are designed to reward individual contributions as well as allow employees to share in company results.
Charlottes Web provides equal employment opportunities to all employees and applicants for employment.
Recruiting for this role ends on 9/10/2026.
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