Senior Manager, Global Communications

JOB SUMMARY:

The Senior Manager, Communications is a strategic leader responsible for developing and executing communications strategies that align with business priorities and advance understanding of the company's ambition and growth strategy. This role is key to shaping the perception of the company as an Employer of Choice, developing and writing key internal communications and content, including executive communications, while also aggregating UDX content from various Destinations, Divisions, Business Segments and Global Functions, ensuring brand, voice, and IP standards are represented accurately.

Partnering closely with the Senior Director, the Senior Manager will develop high-impact enterprise-wide communications plans and content that have clearly stated objectives and outcomes; craft narratives and key messages; support executive-level communications including town hall presentations, talking points and scripts, videos and organizational updates; create editorial calendars spanning internal communications channels and forums.

The Senior Manager supervises and coaches a small team, emphasizing development, accountability and high performance. This highly visible role requires strong relationship-building skills, sound judgment and the ability to influence others through a fast-paced, high-volume environment.

MAJOR RESPONSIBILITIES:

• Communication Planning

• Develop and implement communication objectives and plans, inclusive of strategies and tactics, that support enterprise priorities and initiatives, ensuring alignment with UDX focus areas and messaging.

• Partner with senior leadership and key stakeholders to craft clear, engaging and effective communication content and messaging that resonates with various employee audiences.

• Continuously measure and assess the impact of communication initiatives, using insights to refine strategies and improve effectiveness.

• Identify opportunities and benchmark best practices to expand the reach and resonance of communication channels.

• Editorial Content Strategy and Channel Oversight

• Oversees and manages the production of enterprise-wide publications (digital or print, email, digital, video, social and web platform/Intranet and print content. Reviews and edits content, ensuring messaging is clear, balanced, engaging, consistent and effective. Provides timely and constructive feedback to content producers. Manages outside vendors, as appropriate and ensures delivery of aligned scopes of work.

• Partners with other business groups to ensure Team Member focused content aligns and supports overall plans and strategy. Ensures brand, voice, and IP standards are represented accurately.

• Drive implementation and alignment of enterprise editorial content strategy and own internal-facing editorial content calendar to deliver consistent, high-quality messaging across internal channels, that also enhances and amplifies enterprise-wide content.

• Have proven experience supporting senior level executives at internal events, including preparing messaging, briefing books, related content.

• Culture Building, Storytelling and Engagement and Events

• Identify, source and create compelling content that tells the company's story, showcases key initiatives and amplifies employee voices.

• Engage with employees at all levels to uncover impactful narratives that enhance internal brand awareness and foster a sense of community.

• Work closely with other Communications teams, Talent & Culture, executive leadership, and other departments to ensure a cohesive and compelling internal storytelling approach.

• Generates editorial programming that tells our powerful Team Member stories to inspire our internal audience and build affinity with our external audience.

• Support the planning and execution of internal events, town halls and leadership roadshows to enhance employee engagement and alignment.

• Collaborate with senior leaders to ensure their messages are delivered effectively, using the right channels and formats to reach employees.

• Manage logistics, content development and post-event engagement strategies to maximize impact.

• Client Partnerships and Team Leadership

• Fosters effective relationships with our key client groups and divisional partners. Leads cross-functional task forces, as identified, that serve to collectively elevate company communication initiatives. Identifies opportunities for enhanced collaboration with divisional partners.

• Provides leadership, support, coaching and development of direct reports and functional subject matter experts ensuring that they have the development and skills necessary to provide a consistent delivery of performance.

• Measurement & Analysis

• Establish KPIs for associated efforts and monitor communications effectiveness to constantly improve impact.

• Evaluates and monitors data (email, social media, web platforms; survey results, etc. and develops action plans to address the analysis. Identify opportunities to increase the capture of metrics to further enhance the analysis of the impact of our messaging.

• Understand and actively participate in Environmental, Health & Safety responsibilities by following established UDX policy, procedures, training, and team member involvement activities.

• Perform other duties as assigned.

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or abilities (KSAs required.

• Proven ability to use research and insights to plan, develop, execute and evaluate communications plans in support of company initiatives. Works collaboratively across functions, divisions and locations.
• Experience with high impact communications, both internal and externally focused, that have generated measurable results. Must have entrepreneurial spirit and execute within a corporate environment.
• Demonstrate a proven ability to engage senior leaders and deliver measurable results through strong team engagement, development and retention.
• Competence in dealing with sensitive or controversial matters on a frequent and recurring basis and ability to effectively apply issues and crisis management skills to mitigate risk and organizational impact.
• Ability to be nimble and adapt, demonstrating effectiveness at handling multiple concurrent, often conflicting priorities.
• Proven aptitude for quick creative thinking with acute attention to detail within demanding deadlines.
• Ability to produce content aligned to storytelling strategies and effectively measure its performance.
• Effectively sell-in programs and ideas to internal and external stakeholders.
• Experience developing and publishing content on internal and external communication platforms including employee newsletter, intranets, LinkedIn, Instagram and Medium.
• Must be comfortable with Adobe Creative Suite tools and have some working knowledge of HTML and web design.
• Knowledge of external communications is a plus, with an ability to work collaboratively across North America and global communication groups.
• Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
• Consistent attendance is a job requirement.

EDUCATION:

• Bachelor's degree in Communications, Public Relations, Journalism or a related field is required.

EXPERIENCE:

• 7+ years' experience working in Communications is required, including 3+ years of supervisory experience.
• 1+ year of experience at Universal Destinations & Experiences preferred
• Public Relations, or Advertising experience preferred.
• Knowledge of media, working with journalists and social media a plus.
• Multilingual a plus.
• Graphic design and ability to translate written content into visual formats a plus; or equivalent combination of education and experience.

Your talent, skills and experience will be rewarded with a competitive compensation package.

Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.

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