Senior Manager, Digital Assembly

The Senior Manager, Digital Assembly leads a team responsible for transforming creative concepts into scalable, channel-ready digital experiences. Serving as the bridge between creative development and activation, this leader oversees the assembly, adaptation, versioning, localization, optimization, and delivery of digital assets across lower- and mid-funnel marketing channels.

This role drives operational excellence through a combination of digital production expertise, people leadership, process optimization, and the use of automation and AI-enabled solutions. The Senior Manager ensures assets are executed to channel specifications, delivered with accuracy and quality, and scaled efficiently to meet business and marketing objectives.

This role is hybrid, which means you will be required to work on site Monday through Thursday at the Best Buy corporate office in Richfield, Minnesota. You can work virtually from home or another non Best Buy location on Friday. The recruiter or hiring manager will provide more details during the hiring process.

What You'll Do:

• Lead, coach, and develop a high-performing Digital Assembly team, fostering accountability, collaboration, innovation, and continuous improvement while managing performance, workload, and capability development.
• Oversee end-to-end digital asset production, including assembly, adaptation, resizing, localization, versioning, and delivery across display, programmatic, digital out-of-home (DOOH), paid social, and other digital channels.
• Ensure quality and consistency across digital production, maintaining brand standards, technical specifications, channel requirements, campaign objectives, and quality assurance standards.
• Advance automation and AI-enabled production capabilities, including scalable workflows, templates, Adobe Firefly, and related platforms that improve speed, efficiency, quality, and scale.
• Optimize production operations and workflows, including file management, delivery processes, workload planning, and operational performance to support efficient, high-volume execution.
• Partner across Creative, Marketing, Media, Performance Marketing, and Technology to connect creative development through activation, align priorities, and provide expertise on digital production capabilities and scalable solutions.

Basic Qualifications:

• Bachelor's degree or equivalent professional experience.
• 7+ years of experience in digital production or post-production, creative operations, marketing execution, or related fields.
• 3+ years of people leadership experience.
• Experience with HTML5, rich media, and interactive advertising assets.
• Experience managing digital marketing asset production across multiple channels and platforms.
• Strong project management, operational leadership, and stakeholder management skills.

Preferred Qualifications:

• Expert knowledge of the Adobe Suite including but not limited to Firefly, InDesign, Frame.IO, Premiere, AEM/DAM.
• Demonstrated strong Design skills across still, motion, animation, typography, color.
• Experience leading creative operations, production, or marketing execution teams in a large-scale environment.
• Knowledge of programmatic advertising, paid social, performance marketing, and digital media ecosystems.
• Experience with AI-enabled creative production tools, automation platforms, file formats, file size manipulation.
• Demonstrated ability to drive process improvement, technology adoption, and organizational change.

What's in it for you?

We're committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life.

Our benefits include:

• Competitive pay
• Generous employee discount
• Physical and mental well-being support

About us

As part of the Best Buy team, you'll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life - in our stores, online and in customers' homes.

Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We're committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.

Best Buy is an equal opportunity employer.