Bimbo Bakeries USA, Inc logo

Senior Manager Consumer Insights Innovation and Incubation

Bimbo Bakeries USA, Inc

  • Irving, Texas
  • Today

    Highlights

    Working closely with internal and external stakeholders, this team member will be seen as a trusted innovation and brand partner, advisor, bringing a strong voice for our Consumers. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and #LI-SO1 Come join the largest baking company in the world and our family of 20,000 associates nationwide!
    Bimbo Bakeries USA, Inc

    Numbers & Facts

    LocationIrving, Texas
    IndustryOther/Not Classified
    Company Size5,000 to 9,999 employees
    Year Founded1993
    Websitewww.bimbobakeriesusa.com

    Description

    Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas'® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann's® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!
    More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and
    #LI-SO1
    Come join the largest baking company in the world and our family of 20,000 associates nationwide!
    Top Reasons to Work at Bimbo Bakeries USA:
    Salary Range: $105,100 - $147,100
    Annual Bonus Eligibility
    Comprehensive Benefits Package
    401k & Company Match
    The posted salary range reflects the range the Company reasonably expects to pay for this position. Actual starting salary will be determined based on internal pay equity to promote consistency and fairness across comparable roles, while also considering the candidate's relevant experience and qualifications.
    Position Summary:
    Bimbo Bakeries USA (BBU) is undergoing a marketing transformation to accelerate brand growth. This position resides in the Marketing Center of Excellence (MCOE) group and reports to the Senior Director of Consumer Insights. In this role, the Senior Manager of Consumer Insights, Innovation will contribute to building a consumer obsession culture at BBU through innovative foods. The focus will be on Innovations to delight our current and future consumers!
    At BBU, the Consumer Insights team seeks people who endeavor to create a Competitive Advantage through Insights. This Senior Manager of Consumer Insights-Innovation will be a leader who champions the Consumer with enthusiasm and thoughtfully business-savvy ways to drive Innovation. We are a passionate, caring group of insights professionals making a difference!
    The focus for this consumer insights role is to help build and support the Innovation strategy and should bring expertise in setting the path to meet business objectives via innovation launches. The focus will be on our larger, differentiated-style innovation projects vs. smaller line extension projects.
    Working closely with internal and external stakeholders, this team member will be seen as a trusted innovation and brand partner, advisor, bringing a strong voice for our Consumers. The associate will define, oversee and manage research methods, tools, and convert to actionable, inspiring output to drive timely decisions and successful innovation launches.
    We need an insights expert who will bring experience focused on innovation, building multi-year calendars, consulting on pre- and post-launch metrics to measure our readiness and performance in market. Experience building formal frameworks, inclusive of methods and key performance metrics, highly desirable.
    The ideal candidate should be proficient in contributing to innovation strateg

    About Company

    Bimbo Bakeries USA is a leader in the baking industry, known for its category leading brands, innovative products, freshness and quality. As part of Grupo Bimbo, the world’s largest baking company, BBU is proud to share the company philosophyHighly Productive and Deeply Humane in the U.S.

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