Senior Manager, Brand Marketing & Experiential (Project Hire)

Senior Manager, Brand Marketing & Experiential (Project Hire)

Apply Now Apply Later Job ID 10155876 Location Burbank, California, United States Business Disney Entertainment Television Date posted Aug. 18, 2026

Job Summary:

The Brand Partnerships & Experiential team develops high impact marketing partnerships and consumer experiences that elevate Disney Entertainment Television's programming across broadcast, streaming, and Direct to Consumer platforms. We collaborate with leading brands to create dynamic campaigns, immersive activations, and events that drive awareness, engagement, and cultural relevance across DET brands.

As Senior Manager, Brand Partnerships & Experiential, you will help shape how audiences experience our brands. You'll lead partnership campaigns and experiential activations that support priority series and brand initiatives across DET brands and streaming, bringing together strategy, creativity, and execution to deliver culturally relevant moments that deepen fandom.

In this role, you will oversee the full lifecycle of campaigns and activations, from concept development through execution and post campaign evaluation. You will guide cross-functional teams to deliver coordinated, high-quality work, while maintaining brand consistency and alignment with Disney's standards. This position plays a key role in how Disney Entertainment Television engages audiences and partners across DTC, streaming, and linear, requiring a strong mix of strategic thinking, creative direction, and collaboration.

This is a Project Hire role anticipated to be for six months.

Responsibilities

• Lead end‑to‑end execution of brand partnerships, experiential activations, and consumer events, driving strategy, creative development, cross‑functional alignment, and flawless delivery across multiple concurrent initiatives.

• Develop and secure high‑value external partnerships, owning outreach, pitching, negotiations, and deal structuring to unlock impactful promotional opportunities and maximize ROI.

• Oversee the ideation, planning, and production of bespoke consumer events, screenings, and experiential stunts, as well as brand activations at major tentpole moments (CMA Fest, Comic‑Con, D23, SXSW), managing logistics, vendors, and onsite execution to deliver premium, high‑impact experiences.

• Serve as the strategic and creative steward of all public‑facing experiences and collateral, applying a sharp creative eye to shape impactful themes, develop strong partnership hooks, integrate promotional assets, and craft marketing copy that delivers key messages in a memorable, resonant way.

• Direct the development process by crafting briefs, guiding internal and external teams (Creative, PR, Social, etc.), and steering concepts that elevate brand presence and align with company priorities and cultural relevance.

• Oversee all operational and contractual workflows, including RFP management, SOW and contract development, budget oversight, timeline management, premium production, and risk mitigation to ensure accuracy, efficiency, compliance and on‑time execution.

• Serve as the primary relationship lead for key internal and external partners, such as Sales, Franchise, studios, agencies and brand partners, proactively securing placements, aligning strategies, and advancing shared business objectives.

• Drive communication and organizational excellence, maintaining transparent updates with leadership, optimizing processes for information sharing and tracking, and ensuring all stakeholders are aligned on goals, milestones, and deliverables.

• Own the creation of polished, high‑impact presentation materials and confidently present them with clarity and enthusiasm to executives, cross‑functional teams, talent, and producers, ensuring all content is compelling and strategically aligned.

• Flex across a wide range of responsibilities within each project, including contract development, premium item production, and on‑site brand ambassadorship, ensuring every detail is handled with a team‑first, no-task-too-small mentality.

• Translate emerging entertainment, consumer, and experiential trends into actionable insights that spark fresh creative concepts and inform long‑range experiential strategy.

• Embrace a production‑driven schedule that often includes significant travel and substantial work on weekends, holidays, and off‑hours, providing consistent support for high‑priority events, launches, and partnership initiatives during peak periods.

Basic Qualifications

• 7+ years of experience in entertainment or related fields with strong interest in marketing partnerships, events, and experiential.

• Creative, out‑of‑the‑box thinker with a passion for developing innovative marketing ideas.

• Strategic mindset with the ability to execute key initiatives while maintaining a big‑picture perspective.

• Highly organized self‑starter with exceptional attention to detail and strong initiative.

• Proven ability to manage high‑volume, fast‑paced workloads and shifting priorities with minimal direction and supervision.

• Strong relationship‑builder who works effectively with senior leadership, partners, producers, talent, and a wide range of personalities.

• Clear, persuasive communicator with excellent written and interpersonal skills.

• Strong judgment, critical thinking, and problem‑solving skills; able to think on your feet.

• Proactive, positive, solutions‑oriented attitude.

• Proficient in project management tools (e.g., Airtable), Microsoft 365 (Word, PowerPoint, Excel), Keynote, and Google Workplace (Docs, Sheets, Slides).

• Ability to work nights, weekends, holidays, and travel as needed.

Preferred Qualifications

• Experience in the entertainment industry, particularly in television or streaming.

• Well-networked within the current entertainment ecosystem.

• Strong knowledge of DET programming preferred as well as competitive landscape.

• Strong knowledge of The Walt Disney Company and personal affinity for the brand desired.

• Experience collaborating with non‑profits, executive teams, and diverse communities.

• Knowledge of inclusive strategy and industry best practices.

• Bachelor's Degree in Marketing, Advertising, Communications, PR or related field preferred.

The hiring range for this position in Burbank, CA is $126,800 to $170,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

About Disney Entertainment Television:

Disney Entertainment Television is a collection of renowned content brands at The Walt Disney Company creating original entertainment and news programming for the company's streaming platforms Disney+, Hulu and Star, and its broadcast and cable networks. Its extensive portfolio is comprised of ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content and Onyx Collective, in addition to Disney Television Studios, which include 20th Television, 20th Television Animation, ABC Signature and Walt Disney Television Alternative. Responsible for over 4,500 hours of programming a year across more than 300 programs of all genres, Disney Entertainment Television's creative brands are at the forefront of groundbreaking storytelling, captivating audiences and generating critical acclaim. In 2023, Disney Entertainment Television's programming excellence earned 163 Emmy nominations across daytime, primetime, news & documentary, and children's & family categories.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with American Broadcasting Companies, Inc., which is part of a business we call Disney Entertainment Television.

American Broadcasting Companies, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

Apply Now Apply Later

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