Senior Manager, Analytics

Agency:

Job Function:

Job Subfunction:

Job Description:

Manager, Analytics- Freelance

We are recruiting an Analytics Manager who is experienced and passionate about using analytics to help our clients solve their biggest reputational and business challenges via effective communications campaigns.  This person will operationalize client briefs into smart measurement research and translate findings into actionable insights that inform client’s communication strategies. This person is expected to work across brand, health, and corporate clients, including tech and public affairs. Day to day responsibilities include managing and leading delivery of audience insights, earned and social listening, and other research. These projects will leverage AI-powered tools to sustainably scale new insight discovery, and ensuring production and delivery of high cadence (daily and weekly) client deliverables that integrate insights from various data streams. This person must have the ability to do quick analyses to respond to new business and client crises. Other responsibilities include the formalization of insights deliverables into slideware, conducting data integrity checks of varied data streams and deliverables, consolidating AI research best practices, and translation of data findings into accessible insights for different partners.

Responsibilities:

• Translate data into client-actionable insights about audiences, channels and culture

• • Develop and apply strategic measurement frameworks to uncover insights and takeaways from data across earned, social, owned, and other media sources.
  • Partner with teams to service client research and analytics requests, design the approach, lead a team through earned and social media analyses, analyze data to inform strategic planning, and answer questions from internal and external stakeholders.
  • Identify, analyze, and interpret trends or patterns in complex data sets
• Develop measurement frameworks and enable reporting

• Align business goals to measurable KPIS for Earned and Influencer activations to enable learnings and recommendations through campaign reporting.
• Utilize emerging tech to improve outputs and client outcomes . Test and deploy AI-powered analytical tools to analyze client and publicly available data

• • Maintain strong knowledge of both well-established and new-to-market digital marketing analytics tools and platforms; specifically syndicated research and social listening platforms.

• Lead teams and reinforce a culture of data + insights

• • Manage teams and projects to ensure delivery of compelling analytics reports and insights that empower client to understand trends and actionable implications of analyses
  • Evangelize smart data analytics that inform data-driven decision-making internally and externally with clients and other agency partners

Qualifications

• Demonstrated expertise and experience translating data and research into strategic insights and recommendations
• 5+ years relevant full-time experience as an independent contributor and 2+ years managing direct report(s)
• Experience engaging and collaborating with clients and internal teams with agency or matrixed analytics team
• Experience in social listening, marketing analytics, digital analytics, multi-channel analyses, AI-powered analytics, campaign performance, measurement of real-world impact, audience intelligence, and influencer measurement highly preferred
• Experience analyzing and synthesizing data from first-party and third-party sources
• Ability to work independently and be a collaborative team player who brings unique analytics skills to large client teams
• Desire and capacity to take full ownership of work tracks, manage complicated deadlines and deliverable processes, nurture client relationships, collaborate with strategy and creative teams, and mentor junior analytics staff

TBD

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