Senior Lead, Program Director: Brand & Reputation

ZS is a place where passion changes lives. As a management consulting and technology firm focused on improving life and how we live it, we transform ideas into impact by bringing together data, science, technology and human ingenuity to deliver better outcomes for all. Here you’ll work side-by-side with a powerful collective of thinkers and experts shaping life-changing solutions for patients, caregivers and consumers, worldwide. ZSers drive impact by bringing a client-first mentality to each and every engagement. We partner collaboratively with our clients to develop custom solutions and technology products that create value and deliver company results across critical areas of their business. Bring your curiosity for learning, bold ideas, courage and passion to drive life-changing impact to ZS.

ZS’s corporate support teams operate the firm’s core internal enterprise functions. Our global teams include team-oriented, pragmatic and results-driven people who thrive in a challenging work environment. Our people come from diverse backgrounds but share a passion for quality customer service and dedication, whether our customer is a client or another ZS employee. The Marketing & Communications team helps build the ZS brand, champion thought leadership, support business development and engage our past, present and future workforce.

As a Program Director, Senior Lead, you will help grow the ZS Impact Institute by turning its research and thought leadership into campaigns, content, and programs that build reputation and engagement with senior executive audiences. You will sit at the crossroads of strategy, execution, and analytics, working closely with Institute leadership, industry experts, and marketing teams to deliver coordinated, measurable results. You will play a key role in running the Institute program, partnering with ZS leadership and the Institute content senior lead to identify priority topics, shape the research and content agenda, and turn it into a clear, actionable marketing plan. You will become the go to expert on the audience and the issues that matter to them, building a deep understanding of healthcare executive priorities, shaping the Institute's narratives, and making sure marketing strengthens ZS's voice and trust in the market.

You will lead strategy and campaign execution, taking ownership of both the quality of the messaging and how well it connects with target audiences.

What You'll Do

Institute go-to-market planning

• Develop a deep understanding of ZS Impact Institute priorities, research agenda, and competitive landscape
• Partner with Institute leaders and SMEs to define priority topics, shape the Institute content roadmap, and align on strategic focus areas
• Build and manage an integrated editorial calendar, ensuring alignment across research, thought leadership, campaigns, and executive engagement moments
• Own program planning and orchestration for the Institute, translating priorities into a coordinated, multi-quarter marketing plan

Campaign & Content Activation

• Execute integrated, Institute-led marketing campaigns aligned to flagship research themes and narratives
• Partner with Senior Content Lead and SMEs to translate complex research and data-driven insights into clear, compelling stories tailored to senior audiences
• Coordinate across marcomms functions to operationalize flagship reports, related webinars and podcasts, and executive engagement assets
• Develop and deploy executive-facing messaging and engagement playbooks
• Deliver high-quality campaign and asset execution with strong attention to detail
• Manage multiple workstreams with clear timelines and accountability
• Support activation of Institute content through executive programs, events, and relationship-building channels

Performance Tracking & Insights

• Monitor campaign and program performance against defined KPIs (awareness, engagement, influence)
• Use insights to optimize targeting, messaging, and channel mix to strengthen audience connection and credibility
• Support reporting on marketing impact, including reach, engagement quality, and contribution to brand and reputation goals
• Maintain structured documentation of campaigns, assets and outcomes

What You'll Bring

• B.A./B.S. degree required, advanced degree welcome
• 10+ years of marketing experience in B2B marketing, consulting, or related field
• Comfort working cross-functionally in a matrixed environment, influencing without direct authority
• Excellent relationship-building and communication skills, able to engage senior stakeholders internally and externally
• Ability to translate business objectives into structured marketing plans
• Strong analytical thinking and ability to solve ambiguous, cross-functional problems
• Proven experience delivering end-to-end marketing programs or campaigns
• Strong project management and ability to manage multiple workstreams simultaneously
• Ability to develop clear, concise, executive-ready messaging and materials
• Skilled in translating technical/complex topics into compelling narratives
• Fluency in English
• Client-first mentality
• Intense work ethic
• Collaborative spirit and problem-solving approach

How you’ll grow:

• Cross-functional skills development & custom learning pathways
• Milestone training programs aligned to career progression opportunities
• Internal mobility paths that empower growth via s-curves, individual contribution and role expansions

Perks & Benefits:

At ZS, your growth matters. We offer a comprehensive total rewards package that supports your health and well‑being, financial future, time away, and professional development. With robust skills‑building programs, multiple career progression paths, internal mobility, and a deeply collaborative culture, you’ll have the opportunity to do meaningful work, expand your capabilities, and thrive as part of a global community. For details on total rewards in United States, visit ZS US office locations | Where we work | ZS.               

Hybrid working model:

We are committed to giving our employees a flexible and connected way of working.  A flexible and connected ZS allows us to combine work from home and on-site presence at clients/ZS offices for the majority of our week. The magic of ZS culture and innovation thrives in both planned and spontaneous face-to-face connections.

Travel:

Travel is a requirement at ZS for client facing ZSers; business needs of your project and client are the priority. While some projects may be local, all client-facing ZSers should be prepared to travel as needed.  Travel provides opportunities to strengthen client relationships, gain diverse experiences, and enhance professional growth by working in different environments and cultures.

Considering applying?

At ZS, we honor the visible and invisible elements of our identities, personal experiences, and belief systems—the ones that comprise us as individuals, shape who we are, and make us unique. We believe your personal interests, identities, and desire to learn are integral to your success here. We are committed to building a team that reflects a broad variety of backgrounds, perspectives, and experiences. Learn more about our inclusion and belonging efforts and the networks ZS supports to assist our ZSers in cultivating community spaces and obtaining the resources they need to thrive.

If you’re eager to grow, contribute, and bring your unique self to our work, we encourage you to apply.

ZS is an equal opportunity employer and is committed to providing equal employment and advancement opportunities without regard to any class protected by applicable law.

To complete your application:
Candidates must possess or be able to obtain work authorization for their intended country of employment. An on-line application, including a full set of transcripts (official or unofficial), is required to be considered.

NO AGENCY CALLS, PLEASE.

Find Out More At:
www.zs.com