SENIOR INTERNATIONAL MARKETING MANAGER

Job Overview

We are seeking a strategic, commercially minded International Marketing Manager to lead brand growth across key international markets. This role translates global brand priorities into locally relevant, insight-driven plans that strengthen brand equity, accelerate business performance, and unlock new growth opportunities across regions. The ideal candidate brings strong international marketing expertise, cross-functional leadership, and the ability to balance global consistency with local market needs. The position supports key markets including the UK, EMEA, Australia, and select APAC opportunities.

Duties and Responsibilities

Drive International Marketing Strategy & Business Growth

• Lead international marketing strategy, translating global brand priorities into market-relevant plans that drive growth across key regions (primarily UK & EMEA, with support for APAC/Australia as needed).
• Develop and execute integrated marketing initiatives aligned with commercial objectives and local market opportunities.
• Partner cross-functionally with U.S. sales, marketing, product development, and digital teams to ensure strong go-to-market execution and successful product launches.
• Evaluate market potential using consumer, customer, competitive, and performance insights to identify growth opportunities and refine strategy.
• Identify opportunities for product innovation, portfolio expansion, and localized activation based on market trends and feedback.
• Build and maintain strong relationships with regional partners to understand needs, influence priorities, and support business growth.

Lead Market Execution & Go-to-Market Planning

• Develop localized marketing programs that build brand awareness and support regional commercial goals.
• Oversee international product launches, including coordination of sales materials, training tools, brand assets, and supporting documentation.
• Ensure timely and accurate delivery of key market needs, including presentations, pricing updates, launch materials, and marketing content.
• Support portfolio and pricing strategies by maintaining market tools, assessing SKU performance, and aligning assortments with regional requirements.

Champion Brand Consistency & Global Alignment

• Ensure all international marketing execution aligns with global brand standards, including positioning, visual identity, messaging, and overall brand experience.
• Train and educate regional teams on brand strategy, product priorities, and asset usage to drive consistency and elevate brand presentation globally.

Foster Collaboration & Continuous Improvement

• Share best practices and key learnings across markets to strengthen performance and encourage collaboration.
• Partner with brand and product development teams to inform innovation and product strategy based on international market insights.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in international marketing, brand management, or business development, preferably within a consumer brand environment.
• Proven strategic marketing capability, with strong analytical skills and the ability to translate insights into actionable growth plans.
• Highly organized and results-driven, with the ability to manage multiple priorities, drive execution, and deliver measurable business outcomes.
• Strong project leadership skills, with experience influencing and aligning cross-functional stakeholders.
• Excellent communication and interpersonal skills, with the ability to tailor messaging for diverse audiences and build relationships across global markets.
• Demonstrated success working in international environments, with the ability to collaborate effectively across cultures and regions.
• Proactive, solutions-oriented mindset, with a strong ability to identify opportunities and drive business performance.

Physical Requirements

This position requires prolonged periods of sitting at a desk in front of a computer. It involves finger and wrist dexterity with repetitive motion.

Working Conditions

This position requires international travel 2-3 times a year. The individual must be able to obtain and maintain all necessary travel documents.

What do we offer?

Tweezerman does more than provide quality beauty and grooming tools; it is a place that prides itself on being innovative and offers a truly collaborative work environment. We want our employees to feel that they are working to their fullest potential. We have modern offices and a hybrid schedule for eligible positions. Our outstanding benefits package includes but is not limited to medical, dental, vision, 401(k) with employer match, and a competitive PTO plan. Rated among Long Islands Top Workplaces four years and counting, take a peek at what we have to offer by visiting www.tweezerman.com/opportunities.

The expected base salary for this position is estimated. Exact salary depends on several factors such as experience, skills, education, budget, and location. In addition to base salary, this position is eligible for participation in our competitive bonus program with the possibility of overachievement based on performance and company results, as well as participation in the company's profit-sharing program.

Tweezerman International, LLC is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment with Tweezerman without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristics protected by law. This job description is not intended to represent a complete, comprehensive list of all duties and responsibilities that may be required in this position. There may be unplanned activities and other duties as assigned.

HYBRID 3 days in office, 2 days remote

Mon - Thurs: 8:30am to 5:30pm

Friday: 8:30am to 12:30pm

• schedule subject to change based on business needs*