Senior Integrated Marketing Manager - Kenra Professional

Henkel AG & Co KGaA

Culver City, CA
3 days ago

$120,000–$135,000 Per Year

Highlights

This role oversees the development and execution of integrated marketing strategies across all customer touchpoints, including product launches, go-to-market planning, retail and e-commerce marketing, in-store merchandising, promotional campaigns, customer marketing, sampling and review programs, website optimization, and digital experiences. Partner with Key Account Sales Managers to develop customer-specific marketing strategies, activation plans, and sell-through programs, while equipping retail partners with compelling marketing assets, launch materials, product education tools, and promotional resources to drive sales and support retailer growth objectives.

Numbers & Facts

Location	Culver City, CA
Salary	$120,000–$135,000 Per Year

Description

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Senior Integrated Marketing Manager - Kenra Professional

Consumer Brands Marketing United States, Culver City, CA, CA Full Time Regular

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About this Position

At Henkel, you'll be part of an organization that's shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil, 'all, Loctite, Snuggle, and Schwarzkopf and our cutting-edge technologies, you'll have countless opportunities to explore new paths and grow.

This position is with our Consumer Brands business unit - where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.

Dare to learn new skills, advance in your career and make an impact at Henkel.

What you´ll do

The Senior Integrated Marketing Manager leads the integrated marketing team and is responsible for defining the strategies, plans and oversee the execution of the plans that drive brand growth across all end consumer, professional, retail, and digital channels. This role oversees the development and execution of integrated marketing strategies across all customer touchpoints, including product launches, go-to-market planning, retail and e-commerce marketing, in-store merchandising, promotional campaigns, customer marketing, sampling and review programs, website optimization, and digital experiences.

Lead, inspire, and develop a team of marketing professionals, providing strategic direction, performance management, mentorship, and development to build a high-performing integrated marketing team
Drive the strategy, planning, and execution of integrated 360° marketing campaigns and go-to-market initiatives that drive awareness, demand, engagement, and conversion across consumer, professional, retail, and digital channels
Own the annual integrated marketing calendar, budget planning process, and strategic integrated marketing roadmap, presenting plans, priorities, and performance results to senior leadership
Champion integrated marketing excellence by developing processes, workflows, and planning frameworks that improve team efficiency, collaboration, and execution across the organization
Serve as the primary cross-functional integrated marketing lead, ensuring alignment across Sales, Product Development, Creative, Social/PR, Education, and Executive Leadership teams
Guide the development of in-store merchandising strategies, promotional programs, and retail marketing materials supporting both professional and consumer retail partners
Partner with Key Account Sales Managers to develop customer-specific marketing strategies, activation plans, and sell-through programs, while equipping retail partners with compelling marketing assets, launch materials, product education tools, and promotional resources to drive sales and support retailer growth objectives
Lead the strategy and oversee website content strategy, optimization initiatives, and Direct-to-Consumer (DTC) marketing programs designed to drive traffic, conversion, and customer lifetime value across our website and across retail partner websites
Direct email and SMS programing, providing strategic oversight to drive customer acquisition, engagement, retention, and revenue growth
Establish KPIs, monitor campaign performance, and leverage consumer, retailer, and market insights to identify opportunities, inform decision-making, and drive continuous optimization
Oversee product sampling, review generation, and customer advocacy programs to increase awareness, trial, credibility, and conversion
Foster a collaborative, innovative, and results-oriented team culture that encourages cross-functional partnership, continuous improvement, and professional growth

What makes you a good fit

Bachelor's degree in Marketing, Business, Communications, or related field
7+ years of marketing experience, including integrated campaign management and product launches
2+ years of experience leading and developing high-performing teams
Experience in beauty, professional haircare preferred
Strong understanding of retail marketing, in store merchandise, e-commerce, digital marketing, CRM, and go-to-market strategy
Strong cross-functional collaboration skills across all levels of the organization
Highly detail-oriented with a commitment to quality and executional excellence
Exceptional project management, communication, and cross-functional leadership skills
Ability to travel up to 20%

Some benefits of joining Henkel

Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement

The salary range for this role is $120,000.00 and $135,000.00. This range represents the good‑faith minimum and maximum wages the Company reasonably expects to offer for this role at the time of posting. In addition to base salary, this position may be eligible for incentive pay or other forms of compensation, as applicable. The Company also offers a comprehensive benefits package as described above. Actual compensation will be based on factors such as the candidate's skills, experience, education, training, and work location. This posting is intended to comply with all applicable state and local pay transparency laws.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.

JOB ID: 26103250

Job Locations: United States, CA, Culver City, CA

Contact information for application-related questions: talent.acquisition@henkel.com

Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.

Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application

Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.

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How is work at Henkel

About Henkel

Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.

Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.

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This is Henkel

FAQ

I am interested in several jobs. Can I apply for multiple positions at the same time?

Yes - simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.

The job offer is written in English - should I write my application in English as well?

Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the 'rule' is: please write the application in the same language as the job ad.

Do I get feedback during the application process about the state of my application?

Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.

Can employees move between business areas and/or to a different country?

Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.

Our "Triple Two" philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.

Here you will get further information on our training programs.

Whom do I contact if I have questions concerning my application?

Our recruiting team will help you with all requests regarding your application. Contact the team here.

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