About Genus AI
Genus AI is the operating layer for AI-native commerce.
We help leading DTC brands turn their product catalog into a performance engine - combining feed infrastructure, AI-generated creative, and performance intelligence to drive revenue across paid channels.
This is not traditional media buying. This is catalog-driven growth at scale.
We work with brands spending $50K–$1M+ per month — where DPA is not a tactic, it is the system.
The Role
We are hiring a Senior Performance Marketing Manager focused on Dynamic Product Ads (DPA), catalog strategy, and performance systems.
You will own a portfolio of high-growth DTC brands and be responsible for:
- Turning product catalogs into scalable acquisition engines
- Structuring DPA systems that drive consistent ROAS
- Connecting feed logic, creative systems, and campaign performance
This is not a creative-first role. This is a performance + infrastructure role.
You are not optimizing ads.You are designing the system that makes ads work.
What You’ll Own
Catalog & DPA Strategy (Core)
- Architect and scale Dynamic Product Ad systems across Meta and other channels
- Structure product feeds, product sets, and segmentation logic
- Define how catalog data translates into campaign performance
- Identify revenue opportunities at the SKU / product level
You think in:
- product sets
- feed rules
- catalog transformations - not individual ads
Performance Ownership
- Own $50K–$500K+/month in ad spend across 10+ brands
- Drive core metrics: ROAS, CPA, CTR, contribution margin
- Analyze performance at the product, creative system, and audience level
- Identify scaling opportunities and inefficiencies quickly
You operate like: a performance marketer with a data scientist mindset
System Design & Optimization
- Build and iterate campaign architectures (CBO / ASC / DPA frameworks)
- Design and execute structured testing systems (not random iteration)
- Connect catalog creative audience performance loop
- Improve signal quality and learning phase stability
This is about systems that scale, not tactics that spike.
Client Strategy & Leadership
- Lead performance conversations with senior stakeholders
- Translate data into clear growth strategy
- Proactively identify revenue opportunities
- Act as a trusted operator, not just a service provider
Internal Leadership
- Mentor junior team members (creative + performance)
- Help define best practices for catalog-driven advertising
- Contribute to internal playbooks and frameworks
- Work closely with product and engineering to improve platform capabilities
Requirements
Core Experience
- 4–7+ years in performance marketing (Meta-heavy DTC)
- Proven experience managing $100K–$1M+/month spend
- Strong track record hitting ROAS / CAC / MER targets
- Deep understanding of Meta ad system mechanics
Critical Skill Set (Non-Negotiable)
- Experience with Dynamic Product Ads (DPA)
- Strong understanding of product feeds, product sets, and catalog segmentation
- Ability to analyze performance at SKU-level granularity
- Structured thinking around testing and experimentation
Mindset
- You think in systems, not assets
- You care about revenue, not vanity metrics
- You are high ownership and fast-moving
- You are comfortable operating in ambiguity and speed
Tools & Stack
- Meta Ads Manager (advanced)
- Shopify (or equivalent ecommerce platforms)
- Google Merchant Center
- Google Sheets / Excel (strong)
Bonus:
- Experience with feed tools (Feedonomics, DataFeedWatch, etc.)
- Experience with AI-driven creative or catalog systems
What Success Looks Like
Within 90 days:
- You restructure accounts into clear DPA-driven systems
- You identify key product-level performance levers
- You establish repeatable testing frameworks
Within 6 months:
- You drive consistent improvements in MER, ROAS, and CAC
- You create scalable catalog strategies across accounts
- You become a go-to operator for high-value clients
Why This Role Is Different
Most performance roles:
- optimize campaigns
- react to data
This role:
- builds the system underneath performance
- treats the catalog as the core growth engine
- operates at the intersection of:
- data
- infrastructure
- AI
- media buying
Who Thrives Here
- Builders, not operators
- People who want to define how modern commerce actually runs
- Individuals who want to be early in agentic + catalog-driven advertising
Benefits
Highly competitive salary, depending on experienceRapid growth potential for high performers