Senior Growth Manager, Free Trial

Senior Growth Manager, Free Trial

San Francisco, California

Secure Every Identity, from AI to HumanIdentity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.This is an opportunity to do career-defining work. Were all in on this mission. If you are too, lets talk.Role Overview Okta offers free trials across Okta and Auth0. Each one lets prospects and customers explore our products before they buy. As Senior Manager, Product, youll own growth for these trials. Youll lead the self-serve sign-up experience that Digital runs and influence the parts of the journey other teams own, including product handoffs, lifecycle email, enablement, and support. Youll drive more trial sign-ups and sales inquiries, and faster time to first value. This is an individual contributor role focused on building the program and identifying free trial journeys from the ground up, including its processes, priorities, and KPIs for the Digital team. Responsibilities Vision and strategy: Set a 1-2 year vision for free trial growth across Okta and Auth0. Find new ways to meet trial goals, such as interactive experiences and ways to explore products before a sales conversation. Roadmap and OKRs: Turn company goals into OKRs and align a roadmap the team can execute. Free trial experience: Improve the trial sign-up funnel, drive trial awareness, and build activation levers behind it. Growth and experimentation: Take each problem from diagnosis to hypothesis, test, and launch. Design and analyze experiments with support from optimization and personalization managers. Research Personas: Lead research on how prospects and specific personas evaluate trials, where they drop off, and when they ask for sales help. Customer journey: Map the full journey, including the handoffs other teams own. Use the findings to set priorities across Digital, Product, and GTM. Cross-functional influence: Work with Product, Engineering, Customer Success, Sales, Enablement, Marketing, Support, and partners on the parts of the journey you dont own. Secure their commitments and follow through. Resourcing and tradeoffs: Make resourcing and tradeoff decisions without budget authority. Present them to senior leadership. Program build: Define processes, priorities, and KPIs for the programs stage and initiatives. Set up the planning, review, and reporting rhythms it needs to scale. AI-first ways of working: Use AI in research, analysis, experimentation, and content. Explore AI-driven trial improvements, such as guided setup, with the Product team that owns those surfaces. Necessary Experience 8+ years of product management, growth program ownership, self-serve, or product-led funnels. Product-led growth (PLG) or self-service experience: You have owned sign-up and activation, or you bring a strong PM mindset and a record of owning outcomes without direct authority. Research and customer journey skills: You run your own customer research, map journeys, and turn findings into product decisions. Experimentation and analytics: You design and analyze experiments and are comfortable with product analytics. Cross-team alignment: You have a record of aligning teams you dont manage. OKRs and roadmaps: You turn business goals into clear OKRs, roadmaps, and tradeoffs. Self-starter ownership: You work well on your own, decide with incomplete information, and move fast. Technical products: You have worked on identity, security, developer, or other complex technical products. AI fluency: You use AI tools in your work and are curious about applying them to the product. P24083Below is the annual base salary range for candidates located in San Francisco Bay Area. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us. The annual base salary range for this position for candidates located in the San Francisco Bay area is between: $178,000-$245,000 USDThe Okta Experience Supporting Your Well-Being Driving Social Impact Developing Talent and Fostering Connection + Community We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice.

U.S. Equal Opportunity Employment Information

Read more

Individuals seeking employment at this company are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. When submitting your application above, you are being given the opportunity to provide information about your race/ethnicity, gender, and veteran status.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veterans discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Pay Transparency

Okta complies with all applicable federal, state, and local pay transparency rules. For additional information about the federal requirements, click here.

Okta

The foundation for secure connections between people and technology

Okta is the leading independent provider of identity for the enterprise. The Okta Identity Cloud enables organizations to securely connect the right people to the right technologies at the right time. With over 7,000 pre-built integrations to applications and infrastructure providers, Okta customers can easily and securely use the best technologies for their business. More than 19,300 organizations, including JetBlue, Nordstrom, Slack, T-Mobile, Takeda, Teach for America, and Twilio, trust Okta to help protect the identities of their workforces and customers.

Follow Okta