Senior Go-to-Market Manager

Overview

Are you a bold marketer who thrives at the intersection of creativity, strategy, consumer insight, and business impact? Do you have the ambition to challenge conventions, shape category perceptions, and build growth motions that millions of people experience every day? If so, this may be the role youve been looking for.

As a Senior Go-to-Market Manager for Microsoft Edge, youll play a critical role in accelerating adoption, engagement, and retention for one of Microsofts most strategic consumer products. Youll combine creative vision, customer obsession, and analytical rigor to turn product innovation into meaningful consumer behavior change, helping Edge earn a bigger role in peoples digital lives.

Youll partner across Product, Creative, Media, Growth, and Business Planning teams to identify growth opportunities, shape compelling consumer narratives, and develop and lead integrated go-to-market strategies that drive measurable business outcomes. The ideal candidate has strong storytelling, comfortable with shaping creative strategy, interpreting consumer insights, influencing product direction, and analyzing performance data to optimize growth.

This role sits within Microsofts Consumer Windows, Devices, and Services organization, one of the companys largest multi-billion-dollar businesses. Browser share is a critical driver of Microsofts consumer ecosystem strategy. People spend more time browsing the Web on PCs than any other activity in desktop computing. If youre excited about helping shape the future of browsing while competing on one of the most dynamic battlegrounds in technology, wed love to talk to you.

Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.

Responsibilities

Strategy & GTM Architecture

• Architect go-to-market strategies for major product launches, feature releases, seasonal moments, and growth initiatives.
• Design the consumer journey across activation, repeat usage, retention, and advocacy.
• Translate product priorities, consumer insights, competitive intelligence, and business goals into clear strategic plans that drive measurable growth.
• Develop a scalable storytelling framework, messaging architecture, and creative vision that can be activated consistently across channels and partner teams.
• Identify opportunities to integrate Edge into broader Microsoft consumer moments, including Windows experiences, seasonal campaigns, ecosystem launches, and owned channels.
• Serve as a category expert, continuously monitoring consumer trends, competitive activity, cultural shifts, and emerging opportunities that influence Edges growth strategy.

Launch & Activation Excellence

• Lead end-to-end planning of consumer launches, and go to market programs coordinating across Product, Creative, Growth, Media, PR, Windows, Bing, and partner organizations.
• Bring product stories to life through integrated owned, earned, and paid media strategies designed to move consumers from awareness to adoption.
• Define channel strategies and investment priorities, ensuring each touchpoint contributes to a cohesive growth system.
• Partner with Creative teams to develop breakthrough concepts, launch narratives, campaigns, and experiences that differentiate Edge in a competitive marketplace.
• Ensure all GTM motions are optimized not only for acquisition but also for engagement, habit formation, and long-term retention.

Growth, Measurement & Optimization

• Define success metrics, OKRs, and performance frameworks with partners
• Monitor and analyze performance across campaigns, channels, and customer journeys to identify opportunities and remove friction.
• Partner closely with Growth, Product, and Analytics teams to diagnose funnel performance and prioritize actions that improve business results.
• Use consumer research, market intelligence, competitive insights, and behavioral data to influence future investments, GTM strategies, and product priorities.
• Lead regular business reviews that turn insights into decisions, ensuring learnings are translated into concrete actions and scaled across the organization.
• Develop executive-ready recommendations that connect performance outcomes

What Were Looking For

• Strong consumer marketing and go-to-market experience for technology, digital products, platforms, or subscription businesses.
• Proven ability to develop end-to-end growth strategies that drive acquisition, engagement, retention, and business impact.
• Exceptional storytelling and communication skills with experience simplifying complex ideas into compelling consumer narratives.
• Strong analytical capabilities and comfort working with performance metrics, experimentation, customer insights, and growth funnels.
• Demonstrated ability to influence and drive alignment across large, cross-functional organizations without direct authority.
• Deep curiosity about consumer behavior, emerging technology, and the future of the web.
• Embody our Culture  &  Values

Qualifications

Required/minimum qualifications

• Masters Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelors Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience.

Additional or preferred qualifications

• Masters Degree in Marketing, Computer Science, Business, or related field AND 6+ years experience in business, marketing, or related roles

• OR Bachelors Degree in Marketing, Computer Science, Business, or related field AND 8+ years experience in business, marketing, or related roles

• OR equivalent experience.

• 5+ years experience in consumer marketing, including go to market, product marketing, brand, or integrated campaign roles for consumer products, apps, or services.

• Experience planning and launching consumer campaigns across paid, owned, earned, channels, including consumer growth levers.

• Experience using quantitative and qualitative data to measure performance and influence decisions in a large, matrixed organization.

• Experience in consumer technology, browsers, search, or digital services is a plus.

Product Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:

https://careers.microsoft.com/us/en/us-corporate-pay

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.