Senior Email Analyst - Batch Email

Senior Analyst, Specialty Retail Brands Email Marketing

This position is a hybrid in-office role that works out of our Headquarters in Boston, MA . This role is not a virtual / remote position - 4 days in office/ 1 day WFH

At this time, Wayfair will not sponsor applicants for this position for the following work visas: F1-OPT, STEM OPT EAD, H-1B, H-1B1, E-3, O-1, J-1, or TN.

The SRB Customer Communications team sits within Marketing and is responsible for all email, app push, and SMS communications between SRB’s and our customers. Within this team, the Analyst Role will oversee the strategy, execution and growth of our email channel (Our 5th largest channel) and report to the head of SRB Customer Communications. The role will be responsible for end-to-end email strategy execution, driving an aggressive testing roadmap, owning channel performance, and partnering with stakeholders across the org.

What You'll Do

• End-to-end ownership of Batch Email programs across our three Specialty Retail Brands. Responsible for programming, execution, performance tracking and testing. You will keep a daily eye on health metrics, own the longer-term performance narrative, and quickly solve issues as they arise.

• Shape the future of the email program–adding to the long-term vision, identifying opportunities for improvement, and ideating on potential.

• Drive testing initiatives (ideation -> execution -> reporting) to drive meaningful results – lead 6 month planning cycles both internally and with cross-functional teams, prioritize the team’s work on highest-ROI initiatives, track progress and make pivots when necessary, and have a finger on the pulse of industry trends and competitor best practices.

• Become the email channel subject matter expert, gaining a deep understanding of our marketing strategy, customers, and operating model.

• Partner with cross-functional stakeholders, channel analysts, and operations to deliver best in class customer experiences

• Build relationships with multiple cross-functional partners, including Creative, Comms Platform, Search & Recs, Engineering, External Agencies and the broader Marketing organization.

What You’ll Need

• Bachelor’s degree in Business, Economics, the Sciences, or other concentrations with a quantitative focus, preferred. 

• 2+ years of experience ideally in a data-driven marketing role, management consulting, startup/tech, finance, and/or strategy fields. Experience with email marketing channels is a plus.

• Experience with basic statistical methods used in A/B testing (e.g., statistical significance, sample sizing, choosing KPIs, etc).

• Strong track record of driving impactful results, exhibiting a strong ability to come up with innovative ideas and solutions, and effectively communicating those ideas to team members or stakeholders

• Familiarity with marketing metrics and a proven track record of customer-first thinking.

• SQL knowledge, data visualization experience (e.g., Looker) Google Sheets/Excel usage.

• Excellent attention to detail, critical thinking, verbal, and written communication skills.

• Ability to handle multiple priorities, learn quickly, and thrive in a fast-paced environment.

• A desire to win as a team - collaborative team player who wants to see themselves and others succeed and thrive.

Benefits & Perks - US

• Full health benefits available (Medical, Dental, Vision, HSA/FSA) on day one for eligible employees.

• No-cost access to 2nd.MD, a virtual expert medical consultation and navigation service.

• Global Traveler Health Insurance through GeoBlue.

• 24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching.

• Automatic enrollment into Basic Life and Accidental Death & Disability Insurance.

• 401(k) matching with immediate vesting.

• Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services.

• Tuition Reimbursement.

• Wayfair Employee Discount.

• Gym/Fitness Discounts (Wellhub and varying regional memberships).

• Exclusive access to thousands of perks & discounts through BenefitHub.

• Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits.