Highlights
As a key member of the RGM leadership team, this role partners closely with Marketing, Sales, Finance, and Customer Planning to ensure strategies are grounded in consumer needs, channel dynamics, and value creation opportunities. Director, RGM - Category Strategy is responsible for leading the end-to-end Revenue Growth Management strategy for a defined portfolio of brands and categories, ensuring delivery of sustainable revenue, mix, and margin growth.
Numbers & Facts
| Location | Irving, Texas |
| Industry | Other/Not Classified |
| Company Size | 5,000 to 9,999 employees |
| Year Founded | 1993 |
| Website | www.bimbobakeriesusa.com |
Description
Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas'® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann's® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!
More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.
#LI-SO1
Come join the largest baking company in the world and our family of 20,000 associates nationwide!
Top Reasons to Work at Bimbo Bakeries USA:
Salary Range: $181,600 - $254,200
Comprehensive Benefits Package
Annual Bonus Eligibility
401k & Company Match
Position Summary:
The Sr. Director, RGM - Category Strategy is responsible for leading the end-to-end Revenue Growth Management strategy for a defined portfolio of brands and categories, ensuring delivery of sustainable revenue, mix, and margin growth.
This role owns the development of pricing, pack-price architecture (PPA), portfolio strategy, and promotional guardrails, connecting brand strategy with commercial execution. The leader defines both short-term actions and long-term strategic roadmaps aligned with AOP, financial targets, and enterprise priorities.
As a key member of the RGM leadership team, this role partners closely with Marketing, Sales, Finance, and Customer Planning to ensure strategies are grounded in consumer needs, channel dynamics, and value creation opportunities.
Key Responsibilities:
- Own Category RGM Strategy
- Lead Pack-Price Architecture & Portfolio Strategy
- Define Promotional Strategy & Guardrails
About Company
Bimbo Bakeries USA is a leader in the baking industry, known for its category leading brands, innovative products, freshness and quality. As part of Grupo Bimbo, the world’s largest baking company, BBU is proud to share the company philosophyHighly Productive and Deeply Humane in the U.S.
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