Senior Director of Sales

Indianapolis, IN + Multi-Site Support Throughout Indiana

About LakeHouse Senior Living

At LakeHouse Senior Living, we believe senior living is about connection, purpose, and creating communities where residents truly feel at home. Operating Independent Living, Assisted Living, and Memory Care communities across multiple states, LakeHouse is committed to delivering exceptional resident experiences while building high-performing teams that lead with heart, accountability, and excellence.

Recognized as a Great Place to Work® from 2022–2026, LakeHouse continues to grow through strong leadership, operational excellence, and a people-first culture.

Position Summary

The Senior Director of Sales (SDOS) serves as a high-impact sales leader focused on driving occupancy growth, stabilizing communities, and supporting sales performance throughout Indiana. This role is designed for an experienced senior living sales professional who thrives in direct selling environments and has a proven track record of converting leads into move-ins.

This is not a regional management role. The SDOS is expected to remain actively involved in the sales process daily, including lead management, tours, outreach, lease signings, events, and relationship development.

The Senior Director of Sales will initially focus on-site Monday through Friday at the Northside Indianapolis community, driving occupancy growth and supporting census stabilization efforts. Once occupancy goals are achieved, this role will transition into supporting additional Indiana communities experiencing sales vacancies, occupancy challenges, onboarding needs, or training opportunities.

The ideal candidate is competitive, goal-oriented, operationally aware, and confident in their ability to close sales and drive results in fast-paced senior living environments.

Essential Duties and Responsibilities

Direct Sales Leadership

• Manage the full sales cycle from initial inquiry through move-in.
• Conduct professional community tours that create urgency and emotional connection with prospective residents and families.
• Build strong customer-focused relationships while guiding prospects through the sales process.
• Execute all aspects of the sales process including discovery, overcoming objections, follow-up, and closing techniques.
• Maintain consistent lead management and follow-up within the CRM system.
• Conduct lease signings and facilitate a seamless move-in experience.
• Collaborate with Executive Directors and operational leaders to achieve occupancy and revenue goals.
• Provide daily sales updates and communicate occupancy strategy progress to leadership teams.
• Pull and analyze sales reports including lead activity, conversion ratios, occupancy trends, and move-in metrics.
• Maintain strong accountability around pipeline management and sales execution.

Occupancy Growth & Community Support

• Drive census growth through aggressive and strategic sales execution.
• Support underperforming communities or communities experiencing leadership vacancies.
• Assist with occupancy recovery plans and stabilization efforts.
• Evaluate local market conditions and competitive positioning to maximize sales opportunities.
• Support communities with event execution, outreach initiatives, and referral development.
• Identify sales barriers and develop action plans to improve performance.

External Business Development

• Build and maintain relationships with referral sources, hospitals, physicians, rehab centers, and local community partners.
• Conduct professional outreach and networking activities to generate qualified leads.
• Plan and execute local marketing events and community engagement opportunities.
• Properly document referral activities and professional relationships within the CRM system.

Travel & Multi-Site Support

• Travel throughout Indiana based on community sales and occupancy needs.
• Provide temporary sales coverage during vacancies or transitions.
• Support onboarding and mentorship of new Directors of Sales.
• Assist with sales process training and accountability initiatives.
• Adapt quickly to different communities, operational styles, and market conditions.

Leadership & Professionalism

• Participate in leadership meetings and community initiatives as assigned.
• Maintain professionalism and integrity in representing LakeHouse Senior Living.
• Stay current on senior living industry trends, occupancy strategies, and sales best practices.
• Support a culture of accountability, collaboration, and performance excellence.
• Perform additional duties as assigned.

Qualifications

• Minimum of five (5) years of direct senior living sales experience required.
• Proven success in Independent Living, Assisted Living, and/or Memory Care sales environments.
• Demonstrated history of achieving occupancy and revenue goals.
• Strong closing skills and ability to convert leads into move-ins.
• Experience working within CRM systems and managing sales pipelines.
• Strong communication, presentation, and relationship-building skills.
• Ability to work independently while adapting to changing business needs.
• Willingness to travel throughout Indiana as needed.
• Bachelor’s degree in Marketing, Business, Public Relations, or related field preferred.

Ideal Candidate Profile

The ideal candidate is:

• A direct seller with a strong closer mentality
• Competitive, goal-oriented, and performance-driven
• Comfortable working in occupancy-focused environments
• Experienced in handling high lead volume and consistent follow-up
• Passionate about helping families navigate senior living decisions
• Flexible and adaptable across multiple communities and markets
• Motivated by results, accountability, and uncapped earning potential

Compensation Summary

LakeHouse Senior Living is a performance-driven organization, and the Senior Director of Sales role is designed for a sales leader who thrives in a results-based environment.

Base Compensation

A competitive base salary that provides stability while leading occupancy growth initiatives and supporting sales performance across Indiana communities.

Incentive & Commission Structure

This is a true pay-for-performance role. Commission and bonus opportunities are uncapped, allowing high-performing sales leaders to significantly increase earnings through strong sales execution, occupancy growth, and sustained community performance.

Additional Support

• Mileage and travel reimbursement provided
• Opportunity for expanded incentive earnings based on performance and occupancy results

Why Join Us

Discovery Senior Living Earned Coveted Great Place to Work Certification for 2025-2026!

A large part of what makes Discovery different from other companies in this industry is our willingness to embrace change. At Discovery Senior Living, we are constantly challenging how we are doing things to ensure the lifestyle we are offering our residents is absolutely the greatest value proposition in the marketplace. It’s just as important to us that the environment and culture for our team members are constantly refreshed. In addition, embracing and even encouraging change brings a never-ending supply of new energy to our business and our culture. That energy translates to other far-reaching positive impacts on our residents as well as our team members.

Find out what makes working at Discovery unique in the world of senior living. Discover Your Purpose!

Our Culture & Values

So often, what brings people together is deeply rooted in who we are and what we stand for. And at Discovery Senior Living, we’re unified by certain, core values, which we call our “Pillars of Excellence.” They make up the fabric of our company, and include TEAMWORK, INTEGRITY, PERFORMANCE, ACCOUNTABILITY, COMPASSION, HARD WORK and CREATIVITY.

Individually, they are our virtues, and together, they make up a roadmap which helps us foster innovation and success.

Benefits You’ll Enjoy

For eligible employees, we offer a comprehensive benefits package that includes competitive pay with early access to earned wages, flexible scheduling, health, dental, vision, life, and disability insurance, paid time off and holidays, a 401(k) with employer match, paid training and growth opportunities, uniforms (where applicable), and additional perks such as an Employee Assistance Program (EAP), volunteer time off, and wellness-related benefits.

Equal Opportunity Employer

We are proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all team members. EOE D/V

A Note to Applicants

This job description outlines the general nature and level of responsibilities for this role and is not an exhaustive list of all duties. Qualified individuals with disabilities, as defined by the ADA, must be able to perform the essential job functions with or without reasonable accommodation, as determined on a case-by-case basis.

Agency Policy

We do not accept unsolicited resumes from staffing agencies. Please refrain from contacting hiring managers directly.

Employment Scam Warning

We only post jobs on our official careers site and accept applications through that platform. We do not conduct interviews via text or social media or ask for personal or banking information.

Regulatory Compliance & Background Screening

Discovery Senior Living complies with all applicable federal, state, and local employment laws and regulatory requirements governing hiring practices, background screening, and workforce eligibility. Employment may be contingent upon successful completion of state-mandated and/or federally required background screenings, which may include criminal history checks, fingerprint-based screening, Level 2 background screening, registry verification, and other screenings required for healthcare and senior living roles with direct or indirect resident access.

Certain positions may be subject to additional requirements under federal programs, including CMS, Medicare, and Medicaid regulations, as well as state-specific licensing or regulatory agencies. Screening requirements vary by role and jurisdiction, and candidates must meet all applicable standards as a condition of employment. These measures support regulatory compliance and help maintain a safe, secure environment for residents, families, and team members.

Employment in Florida is contingent upon completion of a Level 2 background screening in accordance with Florida AHCA requirements. Applicants will be required to complete fingerprinting and background screening through the AHCA Clearinghouse. For more information, please visit: https://info.flclearinghouse.com.