Senior Director of BANISH Product

Silencer Central

Sioux Falls, South Dakota

JOB DETAILS
SKILLS
Budget Management, Competitive Analysis/Strategy, Continuous Improvement, Contract Manufacturing, Customer Satisfaction, Customer/Client Research, Demand Forecasting/Planning, Establish Priorities, Firearms Experience, Inventory Planning, Leadership, Manufacturing, Manufacturing/Industrial Processes, Market Analysis, Market Entry Strategy, Market Research, Market Share, Market Trend Analysis, Marketing, Mentoring, Needs Assessment, Performance Analysis, Performance Management, Performance Metrics, Product Development, Product Engineering, Product Lifecycle Management, Product Management, Product Planning, Product Positioning, Product Strategy, Product Testing, Production Schedule, Quality Assurance Methodology, Regulations, Relationship Management, Resource Management, Safety Standards, Sales, Time Management, Trade Shows
LOCATION
Sioux Falls, South Dakota
POSTED
30+ days ago

Job Summary:

The Senior Director of Banish Product oversees the vision, strategy, and execution for our flagship suppressor line: BANISH. This individual will play a critical role in advancing product innovation, improving performance, driving customer satisfaction, and growing market share within the suppressor and broader firearms accessories market.

You will collaborate across product development, engineering, marketing, compliance, and sales teams to ensure the BANISH brand continues to set the standard for quality, performance, and innovation.

Job Responsibilities & Essential Functions:

  • Define and own the product strategy, roadmap, and vision aligned with company goals and market opportunities.
  • Lead, mentor, and scale a high-performing product management and engineering team.
  • Collaborate with engineering, design, marketing, and sales to deliver high-quality, innovative products on time and within budget.
  • Utilize market research, customer insights, and competitive analysis to prioritize product features and enhancements.
  • Drive product lifecycle management from concept through launch and ongoing optimization.
  • Set and track key product performance metrics to ensure business objectives are met.
  • Oversee and coordinate comprehensive product testing and validation processes to ensure suppressors meet performance, durability, safety, and regulatory standards.
  • Manage relationships with contract manufacturers and suppliers, ensuring timely delivery, quality compliance, and alignment with product specifications and company standards.
  • Lead product demand forecasting and market analysis to optimize inventory planning, production schedules, and align product development with market trends.
  • Engage with key customers and partners to understand market needs and validate product direction.
  • Oversee manufacturing processes and collaborate with production teams to ensure consistent product quality, adherence to specifications, and continuous improvement in suppressor manufacturing.
  • Partner with marketing and sales to develop go-to-market strategies, product positioning, and customer engagement.
  • Manage budgets and resource allocation for the product and engineering team.
  • Represent the product vision and strategy to executive leadership and external stakeholders.
  • Represent the company at industry events, trade shows, and with regulatory agencies.
 

About the Company

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Silencer Central