LIM College - The Business of Fashion & Lifestyle is currently seeking candidates for the position of Senior Director of Admissions Recruitment
GENERAL DESCRIPTION:
Founded in 1939 and located in midtown Manhattan, LIM College is focused on the global business of fashion and lifestyle. Offering master’s, bachelor’s, and associate degree programs, LIM prepares students forcareer success via an immersive approach grounded in real-world experience and learning by doing required internships. LIM College’s commitment to excellence in business education ensures graduates are sought after by a wide range of employers, as evidenced by a Career Outcomes Rate of 96% for the Class of 2022. Alumni excel throughout all areas of fashion and lifestyle and have gone on to work for companies such as Chanel, Gucci, Alexander McQueen, Ross Stores, The Financial Times, Ulta Beauty, Google, Saks Fifth Avenue, Cannabis Creative, and The National Football League.
POSITION PURPOSE: The Senior Director of Admissions Recruitment provides leadership for undergraduate recruitment, including first-year and transfer students, for the College’s on-campus programs, and supports the recruitment of students for the College’s online undergraduate programs. Reporting to the Vice President of Admissions and Enrollment Operations, the position leads the day-to-day performance of the undergraduate recruitment team, translating institutional enrollment strategy into disciplined execution across outreach, engagement, application generation, and yield. The position develops and manages the annual undergraduate recruitment plan, including territories, travel, events, and communication; monitors the admissions funnel from inquiry through enrollment; and provides the coaching, training, and performance management staff need to achieve their goals. The position works closely with the Senior Vice President of Enrollment Management and Student Success, the Senior Director of Graduate and International Admissions, and the Director of Online Admissions, and partners with Marketing and Communications, Student Financial Services, Academic Affairs, and Student Success. The position represents the division on matters related to undergraduate recruitment as delegated and provides regular reports and updates to senior leadership.
SALARY RANGE: $110,000 - $120,000/Annually
ESSENTIAL FUNCTIONS AND BASIC DUTIES
Recruitment Team Leadership - Directly supervise Admissions Counselors and recruitment staff; set clear expectations for daily, weekly, and seasonal recruitment activity; and monitor performance against key performance indicators, including outreach, appointments, applications, admits, deposits, and enrollment.
- Conduct regular individual and team meetings and performance reviews; coach staff on admissions counseling, communication, and relationship-building; and address underperformance through active coaching and management.
- Onboard and train new counselors on recruitment processes, systems (Slate), and expectations, and reinforce best practices in CRM usage, communication, and time management.
- Foster a culture of accountability, urgency, and student-centered service, and support the professional development of staff.
Undergraduate Recruitment Strategy and Execution - Develop and execute an annual undergraduate recruitment plan, in partnership with the Vice President and the Senior Vice President, with defined goals, territories, travel, budget, and tactics for first-year and transfer populations.
- Manage territory assignments and recruitment travel, including high school and community college visits, college fairs, and school counselor relations; evaluate territory performance and recommend adjustments based on data.
- Lead transfer recruitment, including community college partnerships, transfer-specific events and communications, and support for articulation agreements in collaboration with Academic Affairs.
- Plan and execute on-campus and virtual recruitment events, including Open House, Accepted Students Day, campus visits, and information sessions, in collaboration with campus partners.
- Cultivate relationships with school counselors, community-based organizations, and pre-college and pipeline programs that generate qualified applicants.
- Support recruitment for online undergraduate programs in coordination with the Director of Online Admissions, including referral of prospective students best served by online programs, shared transfer and community college pathways, and participation in joint events and communications.
Funnel Management and Yield - Monitor daily and weekly funnel activity from inquiry through deposit and enrollment; identify conversion gaps; and deploy targeted interventions.
- Ensure structured, stage-based, multi-channel communication (phone, text, email, and virtual) and timely, personalized follow-up with prospective students, applicants, and families.
- Lead yield strategy for admitted students in partnership with Student Financial Services on award communication and with Student Success on the transition to enrollment, including melt prevention through deposit and orientation.
- Partner with Admissions Operations to ensure seamless handoffs, accurate application processing, and effective communication flows.
Data, Reporting, and Collaboration - Track and report recruitment activity and funnel outcomes on a weekly, monthly, and annual basis; use CRM data to inform priorities and coaching; and ensure accurate documentation of all student interactions in Slate.
- Partner with Marketing and Communications to align outreach campaigns, messaging, and materials for first-year, transfer, and online audiences, and to inform prospective-student search and name-acquisition strategy.
- Serve as liaison to Student Financial Services, Academic Advising, Student Affairs, and faculty to involve the campus community in recruitment and address barriers to enrollment.
- Work with enrollment consultants and vendor partners as assigned, serving as project manager where appropriate.
- Represent the division on matters related to undergraduate recruitment as delegated; serve on committees and task forces as requested; and perform other duties as assigned.
PERFORMANCE MEASUREMENTS - First-year and transfer applicant, admit, deposit, and enrollment goals are met or exceeded, and online undergraduate recruitment targets are supported.
- A healthy admissions funnel is maintained, with measurable improvement in inquiry-to-application and application-to-enrollment conversion rates.
- Admissions Counselors consistently meet or exceed established activity and performance metrics, and underperformance is addressed through active coaching and management.
- Travel, virtual outreach, and recruitment events are executed effectively, aligned with data-informed priorities, and produce measurable results.
- Stage-based outreach and communication strategies are executed consistently, and prospective students and families receive timely, accurate, and supportive communication.
- Recruitment and funnel data are tracked accurately, reported on time, and actively used to inform decisions, and Slate is used in alignment with institutional standards.
- Effective communication and coordination are maintained with campus partners, with clear upward reporting on progress and challenges.
REQUIREMENTS: The person selected will have the following qualifications:
EDUCATION/CERTIFICATION:
- Bachelor’s degree required; Master’s degree preferred.
REQUIRED EXPERIENCE: - Seven or more years of progressive admissions experience, including at least three years in a supervisory capacity. Seven or more years of progressive experience in undergraduate admissions and recruitment, with demonstrated success in achieving enrollment goals. Experience supervising, leading, or mentoring staff. Working knowledge of first-year and transfer recruitment practices. Proficiency with Microsoft Office and CRM systems (Slate preferred). Ability to travel regionally and nationally and to work evenings and weekends during peak recruitment seasons.
PREFERRED EXPERIENCE: - Experience in transfer recruitment and community college partnerships. Experience supporting online program recruitment. Experience with territory management, prospective-student search strategy, and event management. Familiarity with the New York metropolitan and regional high school and community college landscape. Proficiency in a second language.
SKILLS: - Strong leadership, coaching, and team management abilities; results-oriented with a focus on metrics and outcomes; excellent written, verbal, and presentation skills; data-driven and analytical; strong organizational and time management skills; and a commitment to a student-centered admissions experience.
WORK PERKS:
- College Closed for Summer Fridays
- Tuition Remission or Tuition Exchange
- 6 Weeks of Paid Holidays
- Birthday Day to Celebrate your Birthday
- 2-4 weeks of vacation based on longevity; 7 sick days annually
- Medical, Dental, Vision, Employee Assistance, 401K etc.
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