Senior Director, New Product Planning

Responsibilities: Lead product-focused new product planning across early- and late-stage programs, including definition and evolution of Target Product Profiles (TPPs). Design and oversee qualitative and quantitative market research to inform product design, indication prioritization, and differentiation strategy. Translate customer, payer, and market insights into clear product requirements and strategic recommendations for development teams. Partner closely with Clinical Development, Regulatory, and Medical Affairs to ensure development plans reflect real-world market needs and constraints. Assess competitive landscapes, evolving standards of care, and emerging data to guide product positioning and lifecycle planning. Develop product narratives that articulate clinical value, unmet need, and differentiation for internal decision-making and external stakeholders. Support portfolio prioritization through product-level assessments, scenario analyses, and value framing. Prepare and present product strategy updates to governance forums and senior leadership. Establish best practices, tools, and frameworks for product planning and insight generation across the portfolio. Qualifications: