| Location | York, PA |
Duties and Responsibilities:
Translate executive and board-level growth priorities into actionable multi-year marketing roadmaps, ensuring alignment with corporate strategy, market opportunities, and organizational goals.
Partner with operational, clinical, and growth leaders to develop and execute targeted marketing strategies that increase patient volume, market share, and revenue across key service lines and strategic initiatives.
Identify opportunities to enhance market positioning, strengthen competitive differentiation, and accelerate growth across priority markets and populations.
Partner with physician liaisons, practice leaders, and specialists to strengthen referral pathways and expand provider-to-provider engagement.
Lead integrated consumer acquisition strategies across digital, paid, owned, earned, and community-based channels to drive awareness, engagement, and patient conversion.
Oversee audience segmentation, consumer journey planning, and brand activation efforts that enhance patient preference and reinforce an exceptional patient experience.
Formulate the design and execution of end-to-end, omnichannel consumer journey frameworks, integrating digital health touchpoints, marketing automation, and workflows to continuously improve the patient journey across WellSpan's care delivery system, from consideration to episodic encounters or continuous health navigation.
Establish and monitor performance metrics, ROI measures, consumer insights, and competitive intelligence to evaluate marketing effectiveness and inform strategic decision-making.
Partner with operations, digital health, finance, legal, compliance, and executive leadership to align marketing initiatives with organizational priorities and ensure successful execution in a complex, matrixed environment.
Lead, develop, and mentor a high-performing growth marketing team, fostering a culture of accountability, innovation, continuous learning, and measurable results.
Advance modern marketing capabilities through the effective use of marketing technology, data-driven decision-making, and AI-enabled tools and processes.
Actively contribute as a member of the Marketing & Communications leadership team, partnering across disciplines to align priorities, leverage functional expertise, and deliver integrated marketing strategies that drive organizational growth.