Senior Director, Integrated Investment Lead - CPG

Agency:

Omd

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

The BU Integrated Investment Lead serves as the Business Unit investment leader responsible for translating integrated business, communications, and experience strategies into coordinated investment plans across national media, retail media, commerce, paid search, paid social, video, programmatic, audio, and emerging channels.Working in partnership with the Integrated Business Unit Lead, Experience Strategy Lead, Commerce Lead, Media Leadership, and the Cross-BU Portfolio Investment Lead, this role ensures Business Unit investment decisions reflect business priorities, audience strategy, retailer objectives, commercial goals, measurement requirements, and approved enterprise investment standards.The BU Integrated Investment Lead owns Business Unit investment strategy, stewardship, optimization, partner planning, and investment performance, ensuring national media, retail media, commerce, search, and shopper investments operate as one connected investment system.Core ResponsibilitiesBusiness Unit Investment StrategyLead development of integrated investment strategies aligned to Business Unit objectives, communications strategy, audience priorities, retailer requirements, and commercial goals.Translate integrated planning into Business Unit channel investment recommendations, budget allocation, and full-funnel investment frameworks.Apply enterprise investment principles, planning standards, and optimization approaches within the Business Unit.Ensure investment strategies balance brand growth, commerce performance, retailer priorities, portfolio objectives, and commercial outcomes.Support annual planning, quarterly planning, tactical planning, campaign planning, and investment reviews.Integrated Media & Commerce InvestmentDevelop coordinated investment strategies across national media, retail media, paid search, paid social, commerce media, video, programmatic, audio, and emerging channels.Ensure national and retail investments operate as one connected investment ecosystem.Integrate media, commerce, search, shopper, and retailer investment recommendations into annual, quarterly, and campaign planning.Partner with Commerce Leadership to align retailer investment priorities, media deployment, shopper activation, and commerce execution.Manage Business Unit media and commerce Joint Business Plans with priority partners, ensuring partner commitments, investment priorities, retailer requirements, value opportunities, and activation plans are integrated into Business Unit investment strategies.Partner with Customer Teams, Retail Teams, Media Leadership, Commerce Leadership, and the Cross-BU Portfolio Investment Lead to ensure partner plans remain aligned across national media, retail media, commerce activation, search, measurement, and optimization.Investment Stewardship & OptimizationManage Business Unit investment allocation, pacing, optimization, sufficiency guidance, scenario planning, and budget stewardship.Provide investment modeling, budget reallocation recommendations, and contingency planning.Ensure investment decisions incorporate audience performance, retailer trends, marketplace dynamics, competitive activity, and Business Unit priorities.Lead investment optimization discussions throughout campaign execution, business reviews, and quarterly planning.Translate investment performance into actionable recommendations that improve effectiveness, efficiency, and business outcomes.Marketplace & Partner LeadershipMaintain strategic relationships with media partners, platforms, retailer media networks, technology partners, and marketplace organizations supporting the Business Unit.Lead Business Unit marketplace planning, annual partner planning, investment negotiations, and activation planning.Identify marketplace innovation opportunities, beta programs, partnership opportunities, and emerging investment capabilities relevant to the Business Unit.Ensure Business Unit investment recommendations reflect marketplace evolution, retailer priorities, consumer behavior, and platform innovation.Partner with Cross-BU Portfolio Investment Leadership to implement enterprise partner strategies and marketplace standards within the Business Unit.Investment Governance & Commercial StewardshipPartner with the Integrated Business Unit Lead, Finance, Operations, Commerce, and Commercial teams to ensure investments align with approved budgets, commercial assumptions, scope, and business priorities.Support investment governance, authorization processes, financial stewardship, investment transparency, and commercial compliance.Participate in annual planning, quarterly planning, QBRs, investment reviews, partner reviews, and commercial discussions.Escalate investment risks, budget variances, marketplace issues, resource constraints, and partner concerns affecting Business Unit performance.Media Outcomes Oversight & TrackingSupport Business Unit oversight of approved Media Outcomes programs, including KPI alignment, spend commitment tracking, value realization, reporting inputs, and escalation.Partner with Media Leadership, Analytics, Finance, Commercial Leadership, the Cross-BU Portfolio Investment Lead, and the Integrated Business Unit Lead to monitor Outcomes performance and Business Unit value delivery.Ensure Media Outcomes activity remains connected to approved Business Unit investment strategy, channel mix, partner strategy, and execution approach.Surface Business Unit risks related to Outcomes delivery, measurement availability, KPI alignment, commercial commitments, and value realization.Translate Outcomes learnings into future investment planning, optimization, and partner recommendations.Measurement & Continuous ImprovementPartner with Analytics & Measurement to ensure investment decisions are informed by performance intelligence, learning agendas, and Business Unit priorities.Translate campaign performance into investment optimization recommendations.Support test-and-learn programs, measurement initiatives, incrementality studies, and investment effectiveness reviews.Promote continuous improvement across investment planning methodologies, optimization frameworks, partner planning, and operating practices.Share Business Unit learnings with Cross-BU Portfolio Leadership to support enterprise capability development and best-practice adoption.Leadership ExpectationsThe BU Integrated Investment Lead is expected to:Serve as the Business Unit authority for integrated media and commerce investment strategy while operating within enterprise standards established by the Cross-BU Portfolio Investment Lead.Balance long-term brand investment with short-term commercial performance and retailer objectives.Connect Business Unit priorities, audience strategy, retailer objectives, and investment decisions into one coordinated recommendation.Eliminate fragmented channel planning by integrating media, commerce, retail media, search, shopper, and performance investments.Simplify complex investment decisions for Business Unit leadership and executive stakeholders.Champion innovation while maintaining commercial discipline, investment accountability, and cross-capability collaboration.Critical CapabilitiesInvestment LeadershipFull-funnel media investment strategyBudget allocation and scenario planningRetail media and commerce investmentInvestment optimizationMarketplace stewardshipPartner planning and governanceStrategic PlanningCommunications planningAudience-first investment planningCommerce integrationRetail strategyPortfolio optimizationBusiness prioritizationCommercial LeadershipFinancial acumenInvestment stewardshipBudget governanceCommercial planningBusiness case developmentCross-Functional LeadershipMedia, Commerce, Analytics, Strategy, Operations, and Customer Team integrationExecutive communicationStakeholder alignmentMatrix leadershipDecision facilitationChange leadershipSuccess MeasuresInvestment ExcellenceImproved Business Unit investment effectivenessStronger integration between national media, retail media, commerce, and search investmentsImproved investment optimization and efficiencyIncreased investment transparencySuccessful execution of priority partner Joint Business PlansBusiness PerformanceBetter alignment between Business Unit strategy and investment decisionsFaster investment decision-makingIncreased confidence in investment recommendationsImproved retailer, partner, and marketplace performanceSuccessful delivery of Business Unit Media Outcomes objectivesOperating Model AdoptionStrong adoption of integrated investment planning across the Business UnitReduced channel fragmentationIncreased cross-capability collaborationConsistent application of enterprise investment standardsStrong partnership with Cross-BU Portfolio Leadership and Central Capability TeamsCritical PartnershipsOne OmnicomIntegrated Business Unit LeadExperience Strategy LeadCross-BU Portfolio Investment LeadCommerce LeadMedia LeadershipData, Tech, Tools & AI LeadOperations & Agency OrchestrationHolistic Search LeadClient StakeholdersBusiness Unit LeadershipMarketing StrategyCustomer / Retail TeamsAnalytics & Data ScienceFinanceProcurementPriority Media, Commerce, and Retail PartnersExperience ProfileThe ideal candidate will demonstrate:10-15 years of experience in integrated media investment, communications planning, commerce media, or marketing investment leadership.Deep expertise across national media, retail media, commerce media, paid search, paid social, video, programmatic, and emerging channels.Experience leading full-funnel investment planning for complex Business Units or large consumer brands.Strong commercial acumen with experience managing significant media and commerce investments.Experience developing Joint Business Plans with strategic media, retailer, and commerce partners.Experience managing investment optimization, business performance, and outcomes-based planning.Proven ability to connect business strategy, communications planning, audience intelligence, commerce priorities, and investment decisions.Strong executive presence with experience influencing senior client stakeholders and leading cross-functional planning discussions.Familiarity with modern planning platforms, audience intelligence, AI-enabled planning tools, Media Outcomes frameworks, and integrated operating models.#LI-NR1#OMD Compensation Range:  $180,000 - $200,000

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