Senior Director, Global Sales Development

Company Description:

Veracross provides SaaS-based School Information Systems (SIS) designed to meet the specific needs of independent K-12 schools worldwide. Our one-record solution combines the power of a fully integrated single-record database, personalized communication tools, and an elegant architecture that is unique in our industry.

We are a growing, values-led community of employees in the US, UK and Australia who share a vision to unify school communities, improve the quality of education, and enhance learning.

Veracross is five product brands in one global tech company

• Veracross SIS is a one-person, one-record school management platform
• Magnus Health provides cloud-based Student Health Record (SHR) solutions
• Digistorm connects with their communities through Digistorm Websites, Digistorm Funnel, and Digistorm Apps.
• Epraise incentivizes student well-being and connects teachers, students, and families.
• Firefly provides an online learning space for students and teachers

Job Description:

Veracross is seeking a senior people leader to build, manage, and scale our global Sales Development function. As Sr. Director, Global Sales Development, you will report directly to the Chief Revenue Officer and be responsible for leading a global team of SDRs across NAM, EMEA, and APAC - coaching them to exceed targets, developing future sales talent, and building the culture and systems that drive consistent, high-quality pipeline. This is a hybrid role requiring in-person work at our Wakefield, MA headquarters several days per week.

Success in this role starts with the team. You will be accountable for the hiring, development, performance, and retention of a global SDR team - and for the SQL quality, pipeline volume, and funnel conversion that strong SDR leadership produces.

Responsibilities:

• Lead and manage a global SDR team across NAM, EMEA, and APAC to consistently hit SQL quota targets by theater.
• Own inbound conversion and outbound pipeline creation globally; partner with Sales, Marketing, and Finance to analyze conversion at every stage and drive pipeline quality and velocity.
• Build and embed a proactive, outbound-first team culture across all theaters; establish, enforce, and continuously optimize speed-to-lead SLA defined by campaign type.
• Define, own, and improve full-funnel conversion metrics (TOFUMOFUBOFU), with quarter-over-quarter improvement in pipeline health and conversion rates.
• Build and execute an SDR-to-AE progression pathway; actively develop top talent, identify and manage underperformers within defined timelines, and maintain a strong recruiting capability to backfill and grow the team.
• Deliver a standing reporting cadence to the CRO and CMO on SDR performance, pipeline contribution, funnel health, and forward-looking insights.
• Surface insights on market trends, competitive dynamics, and unmet needs; bring proactive solutions to improve pipeline quality and velocity.
• Work cross-functionally with Sales Operations and Finance to identify opportunities to decrease sales cycle length, increase sales velocity, and grow bookings.