Senior Director, Global Category & Innovation Marketing Intelligence Services

Job Description Summary:

We always start with empathizing with people - showing passion for consumers and their lives. We focus on persistent multi-year brand platforms and create human-centric engagement through experiences leveraging passion points (music, gaming, sports), occasions & rituals (uplifting breaks, meals), iconicity and sustainability. This role is a strategic leadership position aimed at identifying growth areas for our key global customer. We are looking for a candidate who is an expert in gathering research and insights to support data-driven decision-making.

What You'll Do for Us:

• Serve as the Insights SME and Hub, stewarding actionable insights, understanding and utilizing insights resources, developing primary research, and leading Business Performance & Insights Sharing.
• Lead Insights and Situation Assessment for Operating Unit planning, contributing to the development of Annual Business Planning (ABP) and Long-Range Planning (LRP), and advise senior leadership.
• Lead the creation and execution of custom research driven by strategic customer needs.
• Serve as resident Futurist and support the team in working with a Futures Thinking mindset.
• Maintain and improve business intelligence tools to democratize data access across the division.
• Contribute to custom analyses using internal and syndicated sources to provide insights and fact-based points of view on key business and strategic issues.

Qualifications & Requirements:

• Bachelor’s degree in Marketing, Business or related field, Masters preferred.
• 7+ years of experience in strategy, insights, brand, customer, business intelligence, and/or guest research. Experience in data-driven decision making and analytics.
• Strong business and consumer insights: Ability to identify a consumer or customer problem worth solving or an opportunity worth investing in.
• Excellent design solutions: Ability to recommend strategic focus areas to address business problems and opportunities, in alignment with strategic priorities.
• Proficient in horizon scanning: Continuously monitors business and macro environments for impact to strategy.
• Exceptional data-driven storytelling: Ability to consolidate data, analyze for insight, and translate into a clear and compelling story.
• Strategic priority management: Ability to utilize both external and internal learning to adapt existing solutions to address emerging business opportunities.
• System leadership and alignment: Ability to develop explicit plans to ensure profitability at scale by prioritizing shared value and aligned interests with System partners.
• Proficiency in maintaining and enhancing business intelligence tools in PowerBI.
• Ability to learn and effectively use data platforms (e.g., CCV Harmoni) to obtain and analyze relevant information.

What We Can Do For You:

• Career Development: The Coca-Cola Company offers a wide range of resources and programs to support your career development, including global learning programs and leadership development programs.
• Innovation & Technology: The ability to work with an award-winning team that is on the cutting edge of innovation. 
• Learning Culture: Access to resources such as LinkedIn Learning and management programs that give you the resources to continually develop your skills and knowledge. 

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

Pay Range:

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Location(s):

City/Cities:

Travel Required:

Relocation Provided:

Job Posting End Date:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.