Highlights
Working at the intersection of Sales, Marketing, Finance, Category Management, Demand Planning, and the broader RGM team, the role will convert enterprise strategy into customer-level promotional plans, targets, guardrails, and investment choices. Key Responsibilities: Own Total Trade Investment Strategy & Governance Define the enterprise trade investment strategy and establish clear principles for where, why, and how BBU invests across brands, customers, channels, and promotional vehicles.
Numbers & Facts
| Location | Irving, Texas |
| Industry | Other/Not Classified |
| Company Size | 5,000 to 9,999 employees |
| Year Founded | 1993 |
| Website | www.bimbobakeriesusa.com |
Description
Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas'® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann's® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!
More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.
#LI-VB1
Come join the largest baking company in the world and our family of 20,000 associates nationwide!
Top Reasons to Work at Bimbo Bakeries USA:
Salary Range: $181,600 - $254,200
Annual Bonus Eligibility
Comprehensive Benefits Package
401k & Company Match
The posted salary range reflects the range the Company reasonably expects to pay for this position. Actual starting salary will be determined based on internal pay equity to promote consistency and fairness across comparable roles, while also considering the candidate's relevant experience and qualifications.
Position Summary:
At Bimbo Bakeries USA, Revenue Growth Management is a critical competitive advantage that enables sustainable, profitable growth. The Senior Director, RGM - Trade Investment & Promotional Strategy will lead the strategy, governance, planning, and performance management of BBU's total trade investment, including on-invoice and off-invoice discounts.
This leader will define how promotional investment supports brand roles, customer strategies, revenue growth, and margin expansion. Working at the intersection of Sales, Marketing, Finance, Category Management, Demand Planning, and the broader RGM team, the role will convert enterprise strategy into customer-level promotional plans, targets, guardrails, and investment choices.
The successful candidate will combine strong commercial and financial acumen with deep promotional expertise. This role is ideal for a strategic operator and change leader who can balance growth and profitability, bring discipline to a complex investment portfolio, and build a fact-based learning agenda that improves future decisions.
Key Responsibilities:
Own Total Trade Investment Strategy & Governance
- Define the enterprise trade investment strategy and establish clear principles for where, why, and how BBU invests across brands, customers, channels, and promotional vehicles.
- Lead governance of the total trade budget, including allocation, authorization levels, controls, risk management, and escalation of exceptions.
About Company
Bimbo Bakeries USA is a leader in the baking industry, known for its category leading brands, innovative products, freshness and quality. As part of Grupo Bimbo, the world’s largest baking company, BBU is proud to share the company philosophyHighly Productive and Deeply Humane in the U.S.
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