Bimbo Bakeries USA, Inc logo

Senior Director Consumer & Innovation Insight

Bimbo Bakeries USA, Inc

  • Irving, Texas
  • 19 days ago

    Highlights

    This leader serves as the voice of the consumer and strategic partner to Marketing, Innovation, Category Leadership, Sales, and R&D, transforming insights into winning innovation, brand strategies, and business decisions. This role leads the development of a consumer-centric culture by integrating primary research, advanced analytics, AI-enabled insights, syndicated data, and future trend forecasting to identify growth opportunities and accelerate innovation.
    Bimbo Bakeries USA, Inc

    Numbers & Facts

    LocationIrving, Texas
    IndustryOther/Not Classified
    Company Size5,000 to 9,999 employees
    Year Founded1993
    Websitewww.bimbobakeriesusa.com

    Description

    Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas'® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann's® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!
    More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.
    #LI-SO1
    Come join the largest baking company in the world and our family of 20,000 associates nationwide!
    Top Reasons to Work at Bimbo Bakeries USA:
    Salary Range: $181,600 - $254,200
    Annual Bonus Eligibility
    Comprehensive Benefits Package
    Paid Time Off
    401k & Company Match
    Position Summary
    The Senior Director, Consumer Innovation & Insights is responsible for building a deep understanding of consumers, customers, and market trends to drive growth across BBU's portfolio. This leader serves as the voice of the consumer and strategic partner to Marketing, Innovation, Category Leadership, Sales, and R&D, transforming insights into winning innovation, brand strategies, and business decisions.
    This role leads the development of a consumer-centric culture by integrating primary research, advanced analytics, AI-enabled insights, syndicated data, and future trend forecasting to identify growth opportunities and accelerate innovation. The Senior Director will establish the consumer and innovation learning agenda, lead a high-performing insights team, and ensure insights are translated into actionable recommendations that drive business results.
    Key Job Responsibilities
    Consumer & Market Insights Strategy
    • Lead the enterprise-wide consumer i

    About Company

    Bimbo Bakeries USA is a leader in the baking industry, known for its category leading brands, innovative products, freshness and quality. As part of Grupo Bimbo, the world’s largest baking company, BBU is proud to share the company philosophyHighly Productive and Deeply Humane in the U.S.

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