Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas'® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann's® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!
More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.
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Come join the largest baking company in the world and our family of 20,000 associates nationwide!
Top Reasons to Work at Bimbo Bakeries USA:
Salary Range: $181,600 - $254,200
Annual Bonus Eligibility
Comprehensive Benefits Package
Paid Time Off
401k & Company Match
Position Summary
The Senior Director, Consumer Innovation & Insights is responsible for building a deep understanding of consumers, customers, and market trends to drive growth across BBU's portfolio. This leader serves as the voice of the consumer and strategic partner to Marketing, Innovation, Category Leadership, Sales, and R&D, transforming insights into winning innovation, brand strategies, and business decisions.
This role leads the development of a consumer-centric culture by integrating primary research, advanced analytics, AI-enabled insights, syndicated data, and future trend forecasting to identify growth opportunities and accelerate innovation. The Senior Director will establish the consumer and innovation learning agenda, lead a high-performing insights team, and ensure insights are translated into actionable recommendations that drive business results.
Key Job Responsibilities
Consumer & Market Insights Strategy
- Lead the enterprise-wide consumer i