Senior Director, Communications & Public Relations

Senior Director, Communications & Public Relations

A luxury hotel and resort company is seeking a Senior Director, Communications & Public Relations with proven experience in developing and executing a strategic communications and public relations plan, including generating positive exposure and broadening brand awareness; implementing strategic crisis communications; and advancing business objectives across internal and external audiences.

This role will spearhead comprehensive public relations for the company brand, deliver hands-on support for key projects, and design and execute media relations strategies, including messaging and securing demand for over 50 hotels.

Responsibilities

• Develop and execute high-impact and innovative strategies that increase revenue and broaden visibility for the brand across traditional and new media.
• Serve as a trusted media liaison and advisor to Owners, C-Suite, and senior executives; serve as a company spokesperson.
• Lead and mitigate crisis communications and reputation management.
• Amplify experiential activations with tastemaker and influencer collaborations.
• Position senior executives as thought leaders within the industry; prepare talking points, briefing books, and all materials needed for speaking engagements and media interviews.
• Design and execute media relations strategies and messaging to ensure they support business objectives and brand initiatives.
• Manage PR/communications budget.
• Direct and manage a small internal and external communications team.
• Architect how PR/Comms is done at the corporate level and regional/local level.
• Develop, plan, and execute large-scale events (i.e., hotel groundbreakings and grand opening events) with cross-functional teams and internal/external partners.
• Mentor and guide on-property leaders and marketing teams to understand strategic PR and communications.
• Monitor, research, and advise on industry practices and trends to ensure the company is represented both at the brand and hotel level.
• Oversee, direct, and streamline internal communication and write internal communications for senior executives across a variety of mediums.

Qualifications

• College degree in communications, public relations or related fields.
• Superb public speaker with impeccable written and verbal communication skills.
• Exceptional people, leadership skills, and strong emotional IQ.
• Experience managing external PR agencies.
• 8 years of travel or hospitality experience.
• 5+ year directing and leading external agencies and internal teams.
• At least three years' experience in crisis management.
• Program and project management experience.
• Maturity and good judgment in knowing when and how to escalate issues while balancing the needs of various stakeholders, including executive leadership, human resources, and legal.
• Ability to multitask and manage multiple projects, perform well under pressure, and be a team player.
• Ability to travel throughout US, Mexico, and Canada.