Senior Director, Category Strategy - Tea

At TheCoca‑ColaCompany, we are reimagining how brands grow in afast‑changingworld—balancing the power of iconic global brands with the agility of local relevance to create meaningful connections with consumers. Our portfolio spans some of the most recognized brands in the world, and our ambition is to continue growing our consumer base, increasing frequency, and delivering sustainable value across the system.

The Senior Director,CategoryStrategy – Tea plays a critical role in shaping the future of our tea portfolio by defining clear, differentiatedterritoriesthatdrive growth, relevance, and margin expansionfor our Tea category.This role sits at the intersection of global strategy, consumer insight, innovation, andmarket levelexecution, translatinglong‑termcategoryambitioninto impactfulbusiness results.

We are looking for a strategicmarketingleaderwith deep consumer packaged goods experience,withapassion forstewarding categories globally yet buildinglocal relevance forour businesses.The ideal candidate brings a growth mindset, strong commercial acumen, and the ability to inspire teams and partners to deliver exceptional brand performance intheTCCC network.

WhatYou’llDo for Us

• Lead the development and stewardship ofthecategory strategy forTCCC’s tea business, drivingvalue, volume, share, profit, andlong‑termcategorygrowthby clearly defining where to play and how to winandensuringalignment with system priorities.

• Act as thecategorychampionacross the organization,with full accountability forend to endperformancetrackingfor the category, setting guardrails and governance for the category.

• Collaborate withHuman Insight,Strategy,commercial,IMXandinnovationsteams to uncover deep consumer,culturaland commercialinsightsthat informcategorystrategy, innovation, and channel activationopportunities.

• Leadlearning agendasincluding business planningon Tea categoryworkingclosely withthe network of category leadersin the OUs and the markets,includingunderstanding/trackingindustry widedevelopmentsand continuous optimizationof ourinitiativesbasedonnewinsights.

• Articulate and influencelong‑terminnovationroadmaps, newbusinessmodels, and strategic partnership opportunitiesto win this space.

Requirements & Qualifications

• Master’s degree in marketing, business, ora relatedfield.

• 10+ years of brand or marketing experience withinconsumer packagedgoods, with global scope and direct accountability for global ormulti‑regioninitiatives.

• Experience managing complex category portfolios and balancingshort‑termperformance withlong‑termequity building.

• Proven ability to translate marketingobjectivesinto integrated strategies and plans across multiple consumer touchpoints, includingpoint‑of‑purchase.

• Strong consumer and cultural insight capability, with experienceleveragingdata, analytics, and research to inform strategy and measure effectiveness.

• Financial acumen, including experience applying return on investment, value chain analysis, and portfolio management principles to marketing decisions.

• Track recordof successfully launching new products from concept through commercialization andin‑marketperformance.

• Excellent storytelling and persuasive communication skills, with experience presenting to senior leadership and influencingcross‑functionalstakeholders.

• Proven people leadership experience, including coaching, developing, and inspiringhigh‑performingmarketing teams.

• Digital, data, and artificial intelligence fluency relevant to modern brand building, including media, personalization, and performance optimization.

• Comfortoperatingin ambiguity, navigating matrixed organizations, and collaborating across cultures and geographies.

WhatWe’llDo for You

• Offer the opportunity to shape the future of a global tea portfolio within one of the world’s most respected and influential brand organizations.

• Provide exposure toworld‑classglobal marketing leaders, insights, and platforms that expand your network and accelerate your professional growth.

• Enable you to work within a highly creative, collaborative culture that values curiosity, experimentation, and bold thinking.

• Support your development as a strategic brand leader through meaningful work, leadership visibility, and continuous learning opportunities.