Senior Director Brand and Marketing

Senior Director, Brand and Marketing - 60179 - Mission Pet Health

Skip to content

• Open Positions
• Careers
• About Us
• News
• Contact
• Login

Senior Director, Brand and Marketing

General Information

Ref #

53759

Department

Marketing

Job Site

Mission Pet Health

Date Published

08-12-2026

Pay Class

Full-Time

Working Arrangement

Remote - optional

Job Description

Mission Pet Health operates a network of over 950 veterinary hospitals. This role serves as the chief architect of our narrative and the operational leader of its execution across four functional competencies. The successful candidate will unify four functions: employer brand, content strategy, organic social, and public relations into a singular, powerful brand voice.

By scaling this unified narrative down to the individual clinic level through our flagship "My Local Veterinarian" initiative, this leader will humanize corporate scale, anchor individual clinics deeply within their neighborhoods, and showcase the unique expertise of our local presence. This is a high-visibility, "builder-operator" position designed for an executive who can set overarching reputation and editorial strategy for a massive footprint, while simultaneously standing up the scalable systems, content toolkits, and localized governance needed to attract premium clinical talent, protect our corporate reputation, and earn lifelong client trust.

Key Responsibilities

1. Employer Brand & Recruitment Marketing

• Define and steward Mission's Employer Value Proposition (EVP) across all 900+ hospitals and corporate teams.
• Partner with Talent Acquisition and the People team to launch recruitment-marketing campaigns.
• Own candidate-facing narratives and employer reputation channels like Glassdoor and Indeed.
• Build a scalable system for local hospitals to express the employer brand without fragmenting it.

2. Content Strategy & AI Discovery

• Own the content operating model, unified editorial calendar, and governance across all owned channels.
• Establish strict content quality, clinical-accuracy review, and brand-voice standards across the network.
• Drive client education, brand storytelling, and conversion-support content.
• Position all network content for AI-mediated discovery, including Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
• Connect content initiatives directly to client acquisition, retention funnels, and lifetime value (LTV).

3. Social Media & Community Management

• Set the overarching corporate brand-social strategy.
• Build a repeatable framework for scaled hospital-level and market-level social media.
• Run employer-brand social media as a distinct, resourced track to support active recruitment.
• Own community management and proactive social listening.
• Establish clear escalation paths from real-time social signals to PR and issues-response teams.
• Lead creator, influencer, and partner amplification initiatives to serve talent and brand goals.

4. Public Relations & External Communications

• Own media relations, corporate narrative placement, and earned media strategy.
• Lead crisis and issues communications regarding animal welfare, hospital incidents, and reputation scenarios.
• Maintain documented crisis protocols and lead routine readiness drills.
• Manage industry presence, corporate awards, and executive speaking strategies.
• Maintain a tight link between external messaging and internal communications.

5. "My Local Veterinarian" Initiative Strategy

• Own the strategic rollout and ongoing execution of the "My Local Veterinarian" initiative across 900+ distinct communities.
• Humanize corporate veterinary care by shifting the narrative focus from corporate scale to hyper-local trust, individual doctor expertise, and deep neighborhood roots.
• Develop scalable hyper-local content toolkits that enable individual clinics to publish community-specific stories, pet health alerts, and neighborhood updates easily.
• Integrate hyper-local storytelling into regional PR, geo-targeted organic social, and location-based talent recruitment campaigns.

Required Qualifications

• Bachelor's degree in marketing, communications, public relations, business, or a related field.
• 15+ years of experience in brand, integrated marketing, or corporate communications.
• 4+ years of direct experience building and leading marketing teams.
• Demonstrated ownership of at least three core areas: employer brand, content, social, or PR.
• Proven experience managing enterprise or multi-unit scale operations.
• Direct experience handling high-stakes crisis and issues management with executive exposure.
• Track record of connecting brand and content investments to clear business outcomes.
• Familiarity operating within modern MarTech and content ecosystems.

Responsibilities and Benefits

How You're Supported

As part of the Mission Pet Health family, you get the stability of a local practice backed by the comprehensive benefits and resources of a larger network. The focus is on investing in you, so you can focus on what you love.

Note: Our comprehensive benefits package is designed to support you at every stage. Eligibility for specific benefits varies based on your role and hours worked.

Competitive Compensation

A competitive hourly rate or salary based on your experience and role.

Health & Wellbeing

We offer comprehensive coverage options including Medical, Dental, and Vision insurance, along with access to our Employee Assistance Program (EAP) for all teammates.

Financial Security

Plan for your future with our 401k retirement options and additional financial protection benefits like Life Insurance and Disability coverage.

Commitment to Growth

We support your career goals with opportunities for professional development, including educational assistance for qualified teammates to enroll in AVMA-accredited veterinary technician programs.

The Power of a Network

Join a nationwide community of over 20,000 veterinary professionals who share a passion for collaboration, career growth, and sharing best practices.

Valuable Perks

Enjoy discounted veterinary care for your own pets, access to an online discount platform, and free 24/7 access to doctors through Teladoc.

About Mission Pet Health

Mission Pet Health was founded by veterinarians on the belief that local practices thrive with clinical autonomy, collaboration, and medical excellence. The organization provides world-class support to its 850+ hospital teams on a hyper-local basis so they can focus on what matters most: the medicine, their patients, and their team culture. Learn more at missionpethealth.com.

Driving the award-winning culture are the WAG values - Work Together, Amaze, and Grow. Mission Pet Health is veterinarian-led, people-focused, and on a mission to be the best place to work in veterinary medicine. We are proud to be recognized as a 2025 "Most Loved Workplace," ranked #2 in America's Top 100 and #1 in veterinary care.

Reasonable Accommodations: Applicants with disabilities may be entitled to reasonable accommodation. Please contact benefits@mvetpartners.com with your request and contact information.

EEO Statement: Mission Pet Health is an equal opportunity employer. We embrace diversity and are committed to creating an inclusive environment for all employees.

Go back

Apply

Share this job

• LinkedIn
• Facebook
• X
• Email

2026 | Mission Pet Health

Careers | About Us | News | Contact | Privacy Policy | Privacy Web Form | Manage Personal Data

here<\/a>.

","acceptAllText":null,"rejectAllText":null,"saveText":null,"settingsText":null,"showNewTexts":false}' >" data-css="[data-component="cookie-banner"] { --a-cookieBannerWidget-wrapper-color: #0000004D; --a-cookieBannerWidget-text-font-weight: 400; --a-cookieBannerWidget-label-font-weight: 600; --a-cookieBannerWidget-text-margin-top: 0px; --a-cookieBannerWidget-text-margin-right: 0px; --a-cookieBannerWidget-text-margin-bottom: 0px; --a-cookieBannerWidget-text-margin-left: 0px; --a-cookieBannerWidget-text-padding-top: 0px; --a-cookieBannerWidget-text-padding-right: 0px; --a-cookieBannerWidget-text-padding-bottom: 0px; --a-cookieBannerWidget-text-padding-left: 0px; }">