Senior Director, B2B Brand Marketing

Whats the role?

Were looking for a senior brand builder to own B2B brand marketing across Bilts three partner pillars: real estate, merchant, and dining. This is a high-impact, cross-functional role with a mandate to define how Bilt shows up as a brand with its most important external audiences and to make Bilt the clear hospitality winner in the market.

Youll report directly to the CMO and work closely with GMs and business leads to move away from reactive, one-off marketing requests toward a proactive, strategic brand function. The current model is fragmented; youll be the person who fixes that. Youll set the strategy, raise the creative bar, and leverage shared company resources events, design, and content to execute with consistency and intention.

This role sits at the intersection of strategy and execution. Youll set the vision and roll up your sleeves.

In this role, you will

• Develop and own the overarching B2B brand marketing strategy across real estate, merchant, and dining partners
• Concept and lead brand campaigns, activations, and experiences that drive awareness and excitement among B2B audiences proactively, not reactively
• Position Bilt as a premium hospitality brand in the minds of key partner audiences and the broader industry
• Serve as brand strategy counsel to the CMO and senior stakeholders, shaping how Bilt shows up externally across all partner segments
• Identify white space opportunities to build brand equity with prospective partners and deepen affinity with existing ones
• Design standout partner launch strategies that generate cultural moments and reflect well on both Bilt and the partner
• Determine which industry conferences, speaking opportunities, or owned moments Bilt should invest in and build toward them
• Partner with GMs and business leads to translate their goals into the right marketing solutions, replacing ad hoc asset requests with a more thoughtful, centralized process
• Direct the Events, Content, and Design teams as a strategic lead setting direction and ensuring all output is on-brand, purposeful, and high quality
• Collaborate with product marketing and paid teams to align messaging and amplify campaigns across partner-facing channels
• Manage budgets and demonstrate ROI across B2B brand programs

Regarding qualifications, were seeking...

• 8+ years of experience in brand marketing, B2B marketing, or partner marketing
• A clear track record of personally shaping and elevating a brand not just executing within one
• Strong instincts for creative quality and brand consistency, with the ability to set and hold a high bar
• Experience operating as a strategic partner to senior leadership and cross-functional teams
• Excellent communication and storytelling skills written, verbal, and visual
• Comfort operating in ambiguity and building structure where it doesnt yet exist
• Evidence of having joined a company at an important stage and materially moving the brand forward
• Nice to Have:
• Background in consumer, CPG, or tech with strong brand DNA
• Experience in hospitality, loyalty, fintech, or real estate
• Familiarity with the partnership or B2B ecosystem (real estate operators, restaurant groups, fitness brands, etc.)
• Experience building or launching industry-facing thought leadership programs

Benefits:

• Compensation - We offer a competitive salary with a meaningful stake in the company via equity and our performance bonus program
• Health insurance for you (& your loved ones) from day one - Enjoy a One Medical Membership, wellness stipends, family programs and more, on us. Weve got you and your family covered from day one.
• 401k plan with a match - Retirement may feel more like a pipe dream than a reality but were here to help you get there.
• Commuter FSAs - We believe the best ideas come from being together in one place. We just dont think getting there should be so expensive.
• UNLIMITED PTO - Because we believe that working hard shouldnt mean always working. Take time for you as often as you need it.
• Exclusive Employee only Bilt Points - We give our employees unique opportunities to earn points throughout their time at Bilt.

At Bilt Rewards, we believe in transparency and we do our best to make sure the company and our candidates are on the same page as it relates to compensation. In addition to posting salary ranges for our open roles, candidates should expect to be asked about compensation expectations and requirements early on in their interview process. Our goal is to highlight when expectations and Bilts salary range may be out of sync, and work with the candidate to determine whether it makes sense to continue conversations.

We are considering candidates with differing levels of expertise for this position. Leveling will be based upon your experience and performance in the interview process.

Where a new hire falls within a range will be based on their individual skills and experience, and how these competencies compare across other employees in the same role. Bilts bands are designed to allow for individual compensation growth within the role. As such, new hires typically start at the lower end of the range. Bilt rewards performance and outcomes - should you join the company, you will have the opportunity to grow your salary over time.

The salary range for a Senior Director, B2B Brand Marketing is $170,000 - 200,000 and will be eligible for equity and an annual performance-based bonus.