Senior Digital Reporting and Optimization Analyst

This role is based at our Corporate Office in Menomonee Falls, WI. You'll work onsite from Monday through Thursday, with the option to work remotely on Fridays.

About the Role

As Senior Digital Reporting and Optimization Analyst, you will help translate digital performance and customer behavior into actionable business insights and recommendations. Reporting to the Manager, Digital Reporting and Optimization, you will support trusted reporting, measurement, tagging, and analysis that help teams improve digital experiences and business performance.

What You'll Do

• Build, enhance, and maintain dashboards, recurring reports, KPI frameworks, and automated analytics solutions to support digital performance monitoring and decision-making
• Validate data and troubleshoot discrepancies across Adobe Analytics, tagging implementations and enterprise BI platforms to ensure accuracy and consistency
• Analyze digital behavior, traffic patterns, customer journeys and performance trends to generate clear insights and recommendations that partners can act on
• Support cross-functional teams by improving reporting outputs, refining measurement approaches and optimizing existing analytics processes
• Conduct deep-dive analyses of customer behavior, category performance, content and journeys to identify opportunities, risks and potential test or optimization ideas
• Synthesize findings into clear, concise summaries tailored for digital, product, marketing and merchandising partners
• Provide data-informed recommendations grounded in performance patterns, business context and experimentation learnings
• Partner with Technology to define tagging requirements, support QA and UAT, validate implementations and help resolve data defects impacting key journeys
• Maintain tagging, reporting, KPI and measurement documentation to support consistent and reliable analytics usage
• Contribute to training materials, reference guides and self-serve resources that help partners effectively use Adobe Analytics, dashboards and internal tools.
• Additional tasks may be assigned

What Skills You Have

Required

• Strong analytical mindset and comfort with strong analytics principles
• Problem-solving skills and comfort with ambiguity
• Excellent written and verbal communication skills
• Ability to work independently and as part of a team
• Attention to detail and organizational skills
• Ability to multitask, work under firm deadlines within a rapidly changing environment
• Advanced knowledge of Excel

Preferred

• 3+ years of working in a high-volume retail environment
• 3+ years of experience using web analytics tools such as Adobe Analytics (Omniture) or Google Analytics and testing/optimization tools like Adobe Target, Optimizely or Maxymiser
• Knowledge of languages and programs such as SQL, Python, R Statistics