Role Summary
Wolfe is a Pittsburgh-based FinTech company building the next generation of financial products, and we are actively embedding AI across our product, our internal processes, and the way our teams work day-to-day. As a Digital Marketing Manager focused on B2B, you will run the paid campaigns that bring businesses to our corporate gifting and bulk gift card programs across paid search, paid social, and account-based programmatic display. You'll use AI-assisted targeting, bidding, and creative-testing tools every day, and help refine how we use them to reach buyers in HR, sales, and customer-success teams. We're looking for someone who can turn audience data and pipeline signals into spending decisions that produce qualified leads for our sales team. This is a 5-day onsite role in Pittsburgh, PA.
- Plan, launch, and optimize corporate (B2B) paid campaigns across Google Ads, Microsoft Ads (Bing), Meta, and LinkedIn to generate Marketing Qualified Leads for corporate gifting and bulk gift card programs.
- Build and maintain B2B audience targeting, including target account lists, industry and job-function segments, matched audiences, retargeting, and account-based programmatic display.
- Manage and pace the B2B ad budget across channels, protecting lead quality and non-brand search click-through rate while keeping spend on plan.
- Own paid lead tracking in HubSpot so every paid lead carries its source, campaign, and cost, and work with sales on MQL acceptance (a sales rep reaches the lead by phone and verifies a qualified U.S. business with potential to purchase).
- Run structured A/B tests on creative, offers, audiences, and landing pages, and deliver a weekly report on qualified leads, quality rate, click-through rate, and spend to marketing and sales leadership.
Impact Statement
For more clarity on the role, below are the success metrics and measurements for this role in the first 90 to 120 days:
- Bring in at least 1,955 qualified leads from paid ads between October 1 and December 31, 2026, with monthly minimums of 418 in October, 689 in November, and 670 in December (goals: 460, 758, and 737). A lead counts only once it reaches Marketing Qualified Lead or further; form fills that never get there do not count.
- Keep the quality rate (the share of paid leads that reach MQL) at 26.2% or better for the quarter, and never below 22.9% in a month. It was 26.2% in Q4 2025.
- Keep non-brand search click-through rate at 6.88% or better for the quarter, and never below 6.72% in a month (both Q4 2025 levels). Brand search is reported monthly but is not a goal.
- Fix lead tracking by day 45: today 4 in 10 paid leads arrive with no campaign name; get that under 1 in 20. Confirm by day 15 whether Bing ads are running, and get LinkedIn ad data flowing into reporting.
- 4+ years of hands-on B2B paid media experience, with a track record of generating qualified pipeline and managing meaningful monthly budgets.
- Proficiency with Google Ads and Microsoft Ads, plus Meta and LinkedIn Campaign Manager, including B2B targeting by company, industry, and job function.
- Experience running account-based or programmatic display campaigns (The Trade Desk, DV360, 6sense, Demandbase, or similar).
- Working knowledge of B2B funnel measurement: conversion tracking, UTMs and campaign tagging, lead-to-MQL attribution, and HubSpot reporting.
- Ability to manage several high-priority campaigns at once with light direction; experience marketing to HR, procurement, or sales-leadership buyers is a plus.
Wolfe is committed to providing a comprehensive benefits package to support your well-being, along with competitive compensation. Our benefits and perks include but not limited to:
- Restricted Stock Units (RSUs)
- Profit Share
- Medical, Prescription, Vision, and Dental insurance for employees and dependents (Wolfe pays 80% of premium)
- Short-Term Disability Insurance (Wolfe pays 100% of premium)
- Voluntary Long-Term Disability Insurance, Life Insurance, Critical Illness Insurance, Accident Insurance, and Hospital Indemnity coverage
- PTO (vacation and sick time)
- Corporate Holidays and Floating Holidays
- 401(k)
- Employee recognition program
- Charitable Donation to a charity of your choice yearly
- Employee Referral Bonus
- Tuition Reimbursement
- Internal Training and Information sessions
- Family Picnic, Holiday Party, and other outings
- Internal Culture Club
Wolfe, LCC will NOT provide visa sponsorship for this position now or in the future.
Wolfe, LLC is a pioneering force in e-commerce since 1996 and the gifting industry, deeply rooted in Pittsburgh, Pennsylvania. Driven by our vision "To move humanity to express love for each other through personalized, faster, beautiful, secure, flexible gift giving," we're on a mission to revolutionize the way gifts are given and received. We achieve this through high-quality, fast service, and the same-day delivery of customized gift cards from our on-demand nations only robotic fulfillment center, alongside offering a safe and flexible card-to-card gifting technology.
At the heart of our success are our Core Values: Teamwork, Drive, Integrity, Caring, and Excellence. These principles guide us as we innovate and expand our portfolio with platforms and brands like PerfectGift, Gift Card Granny, GiftYa, Reaf Marketing, and Give InKind, setting new standards in the gifting experience.
Some of the Company and Executive Team Recognitions:
2023 Inc. 5000 list of fastest-growing private companies (ranked no. 382)
2022 - 1st place - Fastest 50 Growing Companies in Pittsburgh, Pittsburgh Business Times
2020 The Best Places to Work, Pittsburgh Business Times
2019 - Winner Carnegie Science Award, Entrepreneur Category
2017 - Winner of Outstanding Entrepreneur, Pittsburgh Venture Capital Association
2015 - Winner of Business Times Diamond Award, Business Ethics Award, Create Award
2015 CEO of the Year, Pittsburgh Technology Council
And more…