Sage is a £2.5B business software company serving millions of small and mid-size businesses across the world. Finance professionals, accountants, and business owners rely on Sage every day to run their companies. It"s an emotionally rich audience and a category that is changing fast. AI is reshaping how businesses manage money, how finance teams work, and what customers expect from the software they use. Most brands in this space look and sound the same. Sage can be different.
We"re building an in-house Creative Studio to change how Sage shows up. This is a challenger brand opportunity: a company cannot win on share of voice alone, in a category where creativity is the multiplier. The Creative Director will set the global creative standard for Sage, build the team that delivers it, and earn the trust of commercial leaders across three regions by producing work that is distinctive, fast, and commercially connected.
In the near term, the Creative Director will stand up the studio, hire the team, and manage key transitions from external agency dependency to in-house capability. Longer term, they"ll define how Sage shows up creatively across every market and touchpoint, setting a standard that compounds over time.
The Creative Director is responsible for all creative output across the brand function: campaign design, brand design, copywriting and production. This person sets the creative quality bar globally, builds and leads a team that mixes traditional craft with AI-enabled production, and earns the trust of regional commercial leaders by delivering at the speed the business needs.