Highlights
Creative Copywriter will be an integral part of the Creative Services team providing expertise and support in all phases of copywriting for marketing campaigns and creative assets, including ideation for campaigns including the creation of themes, headlines and supporting copy for video, radio, flyers, posters, digital screens, social graphics, mailers, digital banners, and more. Creative Copywriter will collaborate across all disciplines within the Creative Services team, peer departments and vendors to develop and execute engaging, best-in-class copy to support enterprise and departmental strategic initiatives.
Numbers & Facts
| Location | Nashville, TN |
| Industry | Healthcare Services |
| Company Size | 10,000 employees or more |
| Year Founded | 1968 |
| Website | http://hcahealthcare.com/ |
Description
Do you have the career opportunities as a Senior Creative Copywriter you want with your current employer? We have an exciting opportunity for you to join HCA Healthcare which is part of the nation's leading provider of healthcare services, HCA Healthcare.
Job Summary and Qualifications
The Sr. Creative Copywriter will be an integral part of the Creative Services team providing expertise and support in all phases of copywriting for marketing campaigns and creative assets, including ideation for campaigns including the creation of themes, headlines and supporting copy for video, radio, flyers, posters, digital screens, social graphics, mailers, digital banners, and more. Reporting to the Director of Creative Strategy, the Sr. Creative Copywriter will collaborate across all disciplines within the Creative Services team, peer departments and vendors to develop and execute engaging, best-in-class copy to support enterprise and departmental strategic initiatives. This role will also be responsible for tracking projects through the production process, ensuring clear communication between themselves and other team members, stakeholders, clients and leadership.
Key Responsibilities
Creative Writing
- Concept and develop innovative, on-brand, and strategically aligned narratives.
- Create themes, headlines, messaging frameworks, and supporting copy for integrated marketing campaigns.
- Write and develop concepts and treatments for video, print, digital, and multimedia projects.
- Present and champion creative ideas to creative teams, marketing partners, and executive leadership.
Creative Vision
- Bring a passion for storytelling and creative thinking across a variety of mediums.
- Develop and deliver compelling copy solutions that connect with diverse audiences and support business objectives.
Communication
- Communicate effectively with stakeholders across varying levels and functions.
- Adapt communication style to meet the needs of projects and audiences.
- Collaborate with creative, marketing, and production teams throughout project development.
- Ability to communicate creative and technical needs within video production environments is a plus.
Project & Process Management
- Support all phases of copy development, including ideation, production timelines, reviews, approvals, and final delivery.
- Track projects and maintain accurate project plans within the team's portfolio management platform.
- Ensure clear and concise communication among internal teams, clients, and stakeholders.
- Monitor processes to ensure timely and accurate completion of deliverables.
Collaboration & Teamwork
- Partner effectively with colleagues across Marketing & Corporate Affairs, Marketing Services Organization, Creative Services, clients, and other stakeholders.
- Contribute as both a leader and collaborative team member.
- Foster a positive, solutions-oriented approach to creative development.
Strategic Thinking & Decision Making
- Anticipate project needs and proactively identify opportunities for improvement.
- Apply strong judgment to messaging, copy quality, brand standards, tone, clarity, and audience relevance.
- Maintain a critical eye for creative excellence and consistency across all deliverables.
Qualifications
- Bachelor's Degree Required
- 5 years of experience in a similar role within and advertising agency, creative studio, production company, in-house marketing team or similar experience required
- Strong creative writing and copywriting abilities across multiple platforms and media.
- Experience developing concepts, campaigns, and messaging for marketing initiatives.
- Exceptional storytelling, editing, and communication skills.
- Ability to manage multiple projects and deadlines simultaneously.
- Strong organizational skills and attention to detail.
- Ability to work collaboratively across cross-functional teams and stakeholder groups.
HCA Healthcare, offers a total rewards package that supports the health, life, career and retirement of our colleagues. The available plans and programs include:
- Comprehensive benefits for medical, prescription drug, dental, vision, behavioral health and telemedicine services
- Wellbeing support, including free counseling and referral services
- Time away from work programs for paid time off, paid family leave, long- and short-term disability coverage and leaves of absence
- Savings and retirement resources, including a 401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service), Employee Stock Purchase Plan, flexible spending accounts, preferred banking partnerships, retirement readiness tools, rollover support and financial wellbeing counseling
- Education support through tuition assistance, student loan assistance, certification support, dependent scholarships and a partnership with Galen College of Nursing
- Additional benefits for fertility and family building, adoption assistance, life insurance, supplemental health protection plans, auto and home insurance, legal counseling, identity theft protection and consumer discounts
Learn more about Employee Benefits
Note: Eligibility for benefits may vary by location.
"Bricks and mortar do not make a hospital. People do."- Dr. Thomas Frist, Sr.
HCA Healthcare Co-Founder
If you are looking for an opportunity that provides satisfaction and personal growth, we encourage you to apply for our Senior Creative Copywriter opening. We promptly review all applications. Highly qualified candidates will be contacted for interviews. Unlock the possibilities and apply today!
We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
About Company
At its founding in 1968, Nashville-based HCA was one of the nation's first hospital companies. Today, we are the nation's leading provider of healthcare services, a company comprised of locally managed facilities that includes about 165 hospitals and 115 freestanding surgery centers in 20 states and England and employing approximately 204,000 people. Approximately four to five percent of all inpatient care delivered in the country today is provided by HCA facilities. Richard M. Bracken serves as Chairman of HCA and R. Milton Johnson is the company's President and Chief Executive Officer.
HCA is committed to the care and improvement of human life and strives to deliver high quality, cost effective healthcare in the communities we serve. Building on the foundation provided by our Mission & Values, HCA puts patients first and works to constantly improve the care we give them by implementing measures that support our caregivers, help ensure patient safety and provide the highest possible quality. Investing in our communities is important to us. HCA typically invests about $1.5 billion annually to keep our facilities modern and up-to-date technologically and to expand and add services where needed. Focusing primarily on communities where the company is a leading healthcare provider, HCA selectively adds new facilities in order to better serve our communities.
And because two HCA founders were physicians, we value highly the strong relationships we've created with local physicians. We endeavor to provide them with a wide array of services and modern facilities in order to help them deliver the best possible care.