Senior Content Planner

As a Senior Content Planner, you will bridge the gap between high-level business goals and creative execution. Operating at the intersection of consumer insights, cultural trends, and performance data, you will craft data-informed content strategies for our diverse portfolio of clients. You will work directly with Sales, Account Management, and Creative teams (designers, producers, and creators) to turn communication objectives into high-impact campaigns that drive measurable growth

What You'll Do

• Develop content strategies that support brand objectives.
• Translate consumer insights, cultural trends, and performance data into actionable content opportunities.
• Build content plans and calendars around key business moments, campaigns, and promotional periods.
• Plan channel strategy based on market behavior while being knowledgeable with latest social media platform updates.
• Identify opportunities to test, learn, optimize, and scale content performance using AnyMind's tools and data.
• Develop campaign concepts for Digital Marketing brands.
• Create content frameworks, narratives, and marketing mix concepts.
• Ensure creative recommendations balance audience relevance with business impact.
• Write copy that matches brand tone and personality
• Shape content plans that drive awareness and engagement.
• Develop approaches for social content, creator collaborations, and campaigns
• Stay ahead of platform shifts, creator behavior, and emerging content formats.
• Serve as an expert content planner collaborating with the DM business unit.
• Partner with other creatives to deliver high-quality work.
• Maintain strategic rigor, consistency, and quality across all content outputs.
• Individually support the growth and development of the wider content team.
• Potentially grow your own team as the business grows.

Who You Are 

• Have 4+ years of experience in content planning, social media, digital marketing, or a related field.
• Know how to build content strategies that support both brand and business objectives.
• Can turn consumer insights, trends, and performance data into actionable opportunities.
• Have experience developing campaigns from planning through production.
• Are a strong storyteller and presenter who can influence stakeholders and align teams.
• Are comfortable using data and analytics to inform decisions and optimize performance.
• Can move between big-picture thinking and hands-on problem solving.
• Stay curious about culture, consumer behavior, emerging platforms, and new content formats.
• Have experience in social media, creative studio, or digital-first environments.

Why You'll Love It

• Competitive Salary
• Performance Review (2 times per year)
• Performance Bonus (1 time per year from 0.5-month to 3-month salary amount) applied after probation
• Annual Paid Leave (15 days)
• HMO (200K Gold Package)
• Monthly, Quarterly, Annual MVP Awards
• Macbook will be provided
• Monthly, Quarterly, and Annual local awards
• Annual Global Awards (Can win up to 2,000 USD)
• All-Hands All Accomodation and Travel Expenses Paid Trip to Once A Year to another country
• Work in professional and dynamic environment
• Good chance to explore new trends in a digital market
• Opportunity to learn most advanced advertising technology platforms