Senior Content Manager

Romph & Pou Agency

  • Shreveport, Louisiana
  • 12 days ago

    Highlights

    This person will move fluidly between big-picture strategy and hands-on content creation — building the plan, producing the content, publishing it, and then staying close enough to performance and cultural trends to adjust course in real time. • Monitor social, cultural, and platform trends in real time and proactively recommend content adjustments to capitalize on emerging opportunities or respond to shifts in performance.

    Numbers & Facts

    LocationShreveport, Louisiana
    Websitehttp://RPagency.com/

    Description

    Senior Content Manager

    Romph Pou Agency  |  On-Site

    About the Role
    Romph Pou Agency is looking for a Senior Content Manager to own social content strategy and execution for a roster of client brands. This person will move fluidly between big-picture strategy and hands-on content creation — building the plan, producing the content, publishing it, and then staying close enough to performance and cultural trends to adjust course in real time. This is a strong fit for someone who thinks like a strategist, creates like a creative, and reacts like a community manager who's always got one eye on what's trending.

    What You'll Do:
    Social Content Strategy
    • Develop social content strategies for assigned clients, aligned to brand positioning, business goals, and platform best practices
    • Build content calendars and campaign plans that balance always-on content with timely, trend-driven moments
    • Partner with account and creative teams to ensure content strategy supports broader campaign and brand objectives
    Content Development & Publishing
    • Create and/or oversee the production of social content across formats (copy, static, video, short-form) for multiple client accounts
    • Manage the publishing calendar and post content across client social platforms
    • Maintain brand voice and visual consistency across all published content

    Performance Monitoring & Optimization
    • Monitor content and campaign performance across platforms, tracking against KPIs
    • Report on performance trends to clients and internal teams, translating data into clear takeaways
    • Monitor social, cultural, and platform trends in real time and proactively recommend content adjustments to capitalize on emerging opportunities or respond to shifts in performance
    Influencer Relations
    • Research and identify influencer partners aligned to client brands and campaign goals
    • Manage influencer relationships end-to-end, including outreach, negotiation, briefing, and contracting
    • Execute influencer campaigns and partnerships, and evaluate their performance and ROI

    What You Bring
    • 5–7 years of experience in social media/content strategy, ideally within an agency environment
    • A proven track record developing and executing social content strategies that drive measurable results
    • Hands-on experience creating content (writing, light design/video direction, or both) — this is not a strategy-only role
    • Strong analytical skills, with experience using social analytics and listening tools to monitor performance and trends
    • Experience researching, negotiating, and managing influencer partnerships
    • Excellent written communication skills and a sharp eye for brand voice
    • Ability to manage multiple client accounts and shifting priorities simultaneously
    • A finger on the pulse of social and cultural trends, and the judgment to know which ones are worth acting on

    What Success Looks Like
    • Client social content consistently reflects brand strategy and performs against goals
    • Content adjustments and trend recommendations are timely, relevant, and grounded in data
    • Influencer partnerships are well-managed, on-brief, and deliver measurable value
    • Clients see this person as a trusted, strategic partner — not just an execution resource

    Location: On-site at Romph Pou Agency

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