Senior Communications Strategist

Integrated Communications and Marketing Strategy:

• Lead the planning, development, and execution of integrated communications and marketing strategies that advance ORP and university priorities.
• Develop content and campaign strategies that support research visibility, stakeholder engagement, recruitment, event promotion, and organizational objectives.
• Partner with faculty, researchers, administrators, and campus stakeholders to identify communications and marketing needs and recommend strategic solutions.
• Provide guidance on messaging, audience engagement, content strategy, and communications best practices.
• Ensure consistent messaging, brand alignment, and audience-centered communications across all channels.

Strategic Content Development and Editorial Leadership:

• Write, evaluate, review, and edit high-quality communications including feature stories, website content, publications, campaign materials, presentations, marketing collateral, and multimedia content.
• Independently research, identify story opportunities, conduct interviews, and develop compelling narratives that support institutional goals.
• Maintain editorial standards and ensure accuracy, consistency, and quality across communications deliverables.
• Lead complex content projects from concept through execution while coordinating with multiple stakeholders.

Marketing Campaign Development and Audience Engagement:

• Develop and implement marketing initiatives that increase awareness of ORP programs, services, events, and research achievements.
• Collaborate with internal stakeholders to identify target audiences and create tailored communication and marketing strategies.
• Support digital marketing efforts through content development, audience segmentation, and channel optimization.
• Influence communications standards and messaging approaches across projects to support organizational objectives.

Analytics, Assessment, and Innovation:

• Establish and evaluate content and campaign performance metrics to assess effectiveness and inform strategic decision-making.
• Analyze audience engagement data and apply insights to improve communication and marketing outcomes.
• Identify emerging communications and marketing trends, technologies, and best practices and recommend innovative approaches to content development and distribution.
• Use data-driven insights to refine content strategies and improve organizational impact.

Knowledge, Skills and Abilities:

• Demonstrated ability to influence stakeholders and provide strategic communications guidance.
• Ability to develop and execute integrated communications and marketing strategies.
• Ability to independently manage complex projects and exercise sound judgment with minimal supervision.
• Ability to identify emerging trends and apply innovative approaches.