Senior Communications Partner (Corporate Communications)

Our client, a Commercial Banking company, is looking for a Senior Communications Partner (Corporate Communications) for their Charlotte, NC location.

Responsibilities:

• Deliver the external authority strategy: Develop the communications approach for strengthening Client presence and credibility across the third-party sources that influence traditional search and AI-generated recommendations.
• Identify earned-media and thought-leadership opportunities: Partner with subject-matter experts and business leaders to develop timely, differentiated storylines, commentary, executive perspectives, and proprietary insights that external publishers may reference.
• Guide the creation of differentiated, non-commodity content: Help the AEO pod identify perspectives Client can credibly own, including first-party research, expert interviews, proprietary data, calculators, practical guidance, and original insights rather than content that simply repeats commonly available information.
• Translate first-party data into compelling external narratives: Work with Analytics, SEO/AEO, and business partners to turn Client data and expertise into media-ready insights, executive talking points, reports, and story angles that can earn citations and backlinks.
• Partner on reputation and information-accuracy issues: Help establish a communications response when search engines or AI platforms surface outdated, conflicting, or off-brand information, coordinating with Digital, Product, Legal, Compliance, and reputation-management partners as appropriate.
• Partner with Sponsorships, SEO/AEO, and business teams to transform sponsored events and partnerships into authoritative content, brand mentions, backlinks, and external signals that increase discoverability and reinforce key Client messages across the digital ecosystem."

Requirements:

• Initial/Primary Project Name(s):
• AI/AEO Discoverability Pod
• Business Initiative/Purpose:
• The AI Discoverability Pod establishes a coordinated operating model, bringing together content, tech, design, corp comm, etc. to execute work across priority workstreams
• Project Team Size/Makeup:
• The pod will consist of 14 specialized contractors dedicated to increasing Client visibility and presence across AI-powered search and chatbot experiences. The team will work in close partnership with Client stakeholders and our external SEO/AI agency to drive strategy, content development, optimization, and measurement.
• Must Have Skills/Prior Experiences:
• Bachelor's degree in Marketing, Communications, Business, Digital Media, Information Science, or a related field, or an equivalent combination of education, training, and experience.
• Five or more years of experience in digital strategy, SEO, digital marketing, website optimization, content strategy, user experience, or related disciplines.
• Strong knowledge of SEO, digital marketing, web analytics, content optimization, and emerging AI-powered search experiences, including an understanding of how content is discovered and surfaced across search engines and answer engines.
• Experience leading complex digital initiatives or cross-functional workstreams, including coordinating efforts across content, technology, design, analytics, and business stakeholders.
• Ability to identify market trends, evolving search behaviors, competitive opportunities, and emerging technologies to inform digital discoverability strategies and business recommendations.
• Strong communication and influencing skills, with the ability to translate complex technical, analytical, or business concepts into actionable recommendations for diverse audiences and senior stakeholders.
• Demonstrated ability to lead through influence, provide guidance to teammates, and foster collaboration across multidisciplinary teams in a matrixed environment.
• Proficiency with Excel and PowerPoint, including analyzing performance data, developing business cases, and creating executive-level presentations and strategic recommendations.
• Plus/Nice to Have Skills/Prior Experiences:
• Experience using Adobe Analytics or other digital analytics platforms.
• SEO & AI search knowledge. Experience using Copilot a plus.
• Familiarity with generative AI platforms, AI-powered search experiences, and Answer Engine Optimization (AEO) concepts.
• Experience working with external agencies or vendor partners.
• Experience developing data-driven content, SEO, or digital optimization strategies.
• Financial services or highly regulated industry experience preferred."

Why Should You Apply?

• Health Benefits
• Referral Program
• Excellent growth and advancement opportunities