Senior BA | Digital Self-Service | Customer Journey | AI/ML | Chatbots | Agile | User Stories | Product Backlog | UAT | Stakeholder Management . Analyze end-to-end customer journeys to identify friction points and opportunities for improved digital adoption and customer experience.
Numbers & Facts
Location
Houston, TX
Description
Senior Business Analyst – Digital Self-Service & AI Location: Houston, TX – 4 Days Onsite Rate: DOE Experience: 8+ Years
Key Responsibilities
Lead requirements analysis for omnichannel self-service platforms, including web, mobile applications, and chatbots.
Support features related to account management, billing, service requests, issue resolution, and personalization.
Analyze end-to-end customer journeys to identify friction points and opportunities for improved digital adoption and customer experience.
Partner with Product, UX, Data, and business stakeholders to develop user stories, acceptance criteria, and success metrics.
Identify and define use cases for AI/ML, including conversational AI, virtual assistants, predictive insights, recommendations, automation, and sentiment analysis.
Translate complex AI concepts into clear business and functional requirements.
Contribute to product vision, roadmap, backlog prioritization, and refinement.
Serve as the liaison between business stakeholders and technical teams throughout Agile delivery.
Support Sprint Planning, UAT/PAT, backlog management, risk management, and production readiness.
Ensure solutions align with customer experience objectives and measurable business outcomes.
Required Skills
8+ years of Business Analyst experience, including 2+ years in a Senior/Lead BA role.
Experience with customer-facing digital platforms, self-service websites, portals, or mobile applications.
Hands-on experience with AI-enabled digital solutions, such as:
Conversational AI / Chatbots
Intelligent Automation / Workflows
Predictive Analytics / Recommendations
Personalization / Decision Engines
Strong experience with Agile/Scrum/Kanban, user stories, acceptance criteria, and backlog management.
Strong customer journey analysis and digital experience expertise.
Excellent stakeholder management, facilitation, communication, and requirements documentation skills.
Ability to translate business needs and AI capabilities into functional requirements.
Experience working with Product, UX, Data, and Engineering teams.
Key Skills Senior BA | Digital Self-Service | Customer Journey | AI/ML | Chatbots | Agile | User Stories | Product Backlog | UAT | Stakeholder Management