Senior Brand Marketing Manager

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Senior Brand Marketing Manager

Hillsboro, New Hampshire, United States - OSI USA Danvers

Your tasks

The Sr. Brand Marketing Manager plays a key role within the Hillsboro, NH based marketing team; thisteam is responsible for all aspects of marketing - from brand strategy and stewardship, paid/organic/retail media, new product launches, consumer insights and analytics, creative development and messaging, digital/website/eCommerce/community activation, and overall marketing excellence.

Reporting to the Director of Marketing, the Sr. Brand Marketing Manager will have a strong ability to understand and conceptualize from tactical execution to long-term strategic big picture, to drive results against the overall established goals. Lead, develop, and execute consumer and brand marketing, portfolio analytics, budget initiatives(forecast/reconciliation) that drive business growth and strengthen brand equity. The ideal candidate combines strategic thinking & planning, campaign development, and exceptional analytical capabilities to translate consumer and business data into actionable marketing strategies and measurable results.

Our continued success is driven by a well-executed omnichannel consumer marketing strategy, superior products, and best-in-class sales and customer service. This is a highly collaborative sales and marketing organization where teamwork, accountability, and business results are expected and rewarded.

This is a hybrid based position, with a preference for candidates located within the Greater New England area, as this role requires the ability to work on-site at least 1 day/week at our Hillsboro, NH office.

Consumer Marketing Management

• Monitor marketplace and competitive dynamics to ensure marketing relevance and effectiveness.
• Drive consistent and ownable brand positioning. Ensure integration of all marketing mix elements, driving cohesive and impactful messaging.
• Lead high-visibility brand initiatives from strategy development through execution.
• Develop clear and effective creative briefs and manage agency partners from briefing through implementation.
• Measure performance through ongoing tracking against established goals, optimize programs in real time, and conduct post-campaign analyses for all key initiatives, and share with cross-functional partners.

Media Planning & Performance Marketing

• Full understanding across multiple platforms - digital, search, social, CTV, television, radio, podcast, and other emerging channels. Manage and optimize marketing investments.
• Develop brief and budget parameters based on prior analysis and reporting to optimize media strategies, budgets, and performance objectives.
• Oversee day-to-day management of media agency partners in campaign execution, ongoing optimization, reporting, and value-added opportunities.
• Ability to fully analyze campaign performance (i.e., MMM, Brand-level view on sales, etc.) and continuously optimize delivery against established KPIs.
• Collaborate with internal/external partners for campaign setup, trafficking, tagging, and reporting with a high level of attention to detail to ensure data integrity and measurement accuracy.
• Partner with digital/social team to plan, drive and measure year-over-year KPIs to optimize and achieve goals and brand consistency.
• Ensure brand consistency across paid, owned, and earned media channels, where applicable.

Who we are looking for

Education

• Bachelor"s degree in Marketing or related field required; MBA or related Master"s degree highly preferred.

Experience

Minimum 8+ years minimum hands-on progressive experience with the following criteria:

• Consumer marketing and brand management experience within CPG.
• Management, analysis, and optimization of paid and organic media campaigns with media agency day-to-day oversight and evaluation.
• Proven success managing traditional, digital, social, and omnichannel marketing programs.
• Collaboration with agencies and cross-functional teams.
• Budget forecasting and reconciliation
• Consumer research, segmentation, brand health tracking, and insights development.
• A/B testing and multivariate testing methodologies.
• Well versed in data and analytics tools, including Circana, MMM, HH Panel, and related tools, preferred.
• Advanced Microsoft Excel and PowerPoint skills.

Competencies

• Strategic thinker with strong analytical capabilities
• Self-motivated, team first approach, fosters new ideas, accountable, excellent communication/presentation skills, strong decision-making and project management skills, collaborative, dependable, high integrity, curious, data-driven decision maker, technically proficient
• Ability to multitask, prioritize, effectively manage your time, and meet timelines

Additional Requirements

• Ability to travel up to 25%.

ams OSRAM is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, or veteran status. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact the local Recruiter, Hiring Manager or HR Manager in the location in which you are applying for.

Contact

Joanely Mortimer will be happy to answer any questions you may have.

For data protection reasons, we only accept applications submitted through our applicant portal. This allows you to view the status of your application in your profile at any time.

Apply now

Apply now and advance your career with a job that challenges you and offers many extras

You can find this job ad online at

https://jobs.ams-osram.com/job/Hillsboro-Senior-Brand-Marketing-Manager/23762

The culture at ams OSRAM brims full of diversity and innovation.

A motivating work environment, attractive professional development opportunities and performance-based compensation foster the drive and entrepreneurial spirit of our employees. We are convinced that true innovation emerges where people feel valued, take ownership and collaborate on solutions. Our diverse corporate culture guides our daily actions and makes personal growth possible.

Bringing intelligence to light and passion to innovation

The ams OSRAM Group is a global leader in innovative light and sensor solutions. As a specialist in Digital Photonics, we combine technological excellence with state-of-the-art global manufacturing capabilities to offer our customers the broadest portfolio of digital emitter and sensor technologies. Globally, our teams develop groundbreaking solutions aligned with societal megatrends like intelligent mobility, artificial intelligence, augmented reality, smart health, and robotics. At ams OSRAM, employees are part of a highly innovative, international technology environment. Diverse teams, a high degree of ownership, and exciting challenges provide the opportunity to grow, develop, and make a real difference. Because behind our innovations are people who carry something special inside and who bring their unique strengths to work every day: Show the world what you are made of.

As Business Unit Automotive Solutions & Lamps we support our vision and strategy by expanding our leading position in the automotive lighting market in OEM and Aftermarket. We are in a global leadership position in the automotive lamps business in traditional and LED applications and offer industry leading products in LED lighting to global OEM customers (e.g. with exchangeable LED light sources). We also tackle new growth opportunities in the Aftermarket with our automotive care and equipment portfolio.

Senior Brand Marketing Manager

Hillsboro, New Hampshire, United States - OSI USA Danvers

The job

Benefits

This is us

The application process

FAQ

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Your tasks

The Sr. Brand Marketing Manager plays a key role within the Hillsboro, NH based marketing team; thisteam is responsible for all aspects of marketing - from brand strategy and stewardship, paid/organic/retail media, new product launches, consumer insights and analytics, creative development and messaging, digital/website/eCommerce/community activation, and overall marketing excellence.

Reporting to the Director of Marketing, the Sr. Brand Marketing Manager will have a strong ability to understand and conceptualize from tactical execution to long-term strategic big picture, to drive results against the overall established goals. Lead, develop, and execute consumer and brand marketing, portfolio analytics, budget initiatives(forecast/reconciliation) that drive business growth and strengthen brand equity. The ideal candidate combines strategic thinking & planning, campaign development, and exceptional analytical capabilities to translate consumer and business data into actionable marketing strategies and measurable results.

Our continued success is driven by a well-executed omnichannel consumer marketing strategy, superior products, and best-in-class sales and customer service. This is a highly collaborative sales and marketing organization where teamwork, accountability, and business results are expected and rewarded.

This is a hybrid based position, with a preference for candidates located within the Greater New England area, as this role requires the ability to work on-site at least 1 day/week at our Hillsboro, NH office.

Consumer Marketing Management

• Monitor marketplace and competitive dynamics to ensure marketing relevance and effectiveness.
• Drive consistent and ownable brand positioning. Ensure integration of all marketing mix elements, driving cohesive and impactful messaging.
• Lead high-visibility brand initiatives from strategy development through execution.
• Develop clear and effective creative briefs and manage agency partners from briefing through implementation.
• Measure performance through ongoing tracking against established goals, optimize programs in real time, and conduct post-campaign analyses for all key initiatives, and share with cross-functional partners.

Media Planning & Performance Marketing

• Full understanding across multiple platforms - digital, search, social, CTV, television, radio, podcast, and other emerging channels. Manage and optimize marketing investments.
• Develop brief and budget parameters based on prior analysis and reporting to optimize media strategies, budgets, and performance objectives.
• Oversee day-to-day management of media agency partners in campaign execution, ongoing optimization, reporting, and value-added opportunities.
• Ability to fully analyze campaign performance (i.e., MMM, Brand-level view on sales, etc.) and continuously optimize delivery against established KPIs.
• Collaborate with internal/external partners for campaign setup, trafficking, tagging, and reporting with a high level of attention to detail to ensure data integrity and measurement accuracy.
• Partner with digital/social team to plan, drive and measure year-over-year KPIs to optimize and achieve goals and brand consistency.
• Ensure brand consistency across paid, owned, and earned media channels, where applicable.

Who we are looking for

Education

• Bachelor"s degree in Marketing or related field required; MBA or related Master"s degree highly preferred.

Experience

Minimum 8+ years minimum hands-on progressive experience with the following criteria:

• Consumer marketing and brand management experience within CPG.
• Management, analysis, and optimization of paid and organic media campaigns with media agency day-to-day oversight and evaluation.
• Proven success managing traditional, digital, social, and omnichannel marketing programs.
• Collaboration with agencies and cross-functional teams.
• Budget forecasting and reconciliation
• Consumer research, segmentation, brand health tracking, and insights development.
• A/B testing and multivariate testing methodologies.
• Well versed in data and analytics tools, including Circana, MMM, HH Panel, and related tools, preferred.
• Advanced Microsoft Excel and PowerPoint skills.

Competencies

• Strategic thinker with strong analytical capabilities
• Self-motivated, team first approach, fosters new ideas, accountable, excellent communication/presentation skills, strong decision-making and project management skills, collaborative, dependable, high integrity, curious, data-driven decision maker, technically proficient
• Ability to multitask, prioritize, effectively manage your time, and meet timelines

Additional Requirements

• Ability to travel up to 25%.

ams OSRAM is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, or veteran status. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact the local Recruiter, Hiring Manager or HR Manager in the location in which you are applying for.

Job details

Job ID:23762Published2026/08/20Experience level:Experienced Professional (>8 Years)Type of contract:PermanentEmployment type:Full-timeWork Model:HybridBusiness unit:Automotive Solutions & LampsOrganization:OSI USA DanversJob field:Marketing

You can apply for this job as long as this job posting is open.

Contact

Joanely Mortimer will be happy to answer any questions you may have.

For data protection reasons, we only accept applications submitted through our applicant portal. This allows you to view the status of your application in your profile at any time.

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What we offer

Coaching

Coaching

Opportunity for coaching, mentoring and networking

Training

Training offers

Training opportunities & structured onboarding and development planning

Karrierepfade

Various career paths

Key expert, management & project management

Arbeitszeit

Flexible working hours

Flexible working hours: trust-based flexitime

Homeoffice

Home office

Home office option

Gesundheit

Health

Health and prevention program

Altersvorsorge

Pension plan

Employer-funded company pension plan

Bonus

Bonus

Performance bonus

Sport

Sports programs

Various sports programs

Fortzahlung

Continued payment of remuneration

Continued payment of remuneration in the event of illness

Versicherung

Direct insurance

Private insurance offers

Urlaub

Vacation

Up to 30 vacation days per year

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What is it like to work with us?

About ams OSRAM

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Why work with us?

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Location

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About ams OSRAM

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Who will I work with?

Lena

Sales

Lena leads OES (Original Equipment Supplier) Sales and the Automotive Aftermarket at ams OSRAM, where she has worked for nearly 20 years. She highlights how the company"s innovative sensing and lighting technologies make mobility safer. For her, ams OSRAM is a unique employer offering many opportunities to grow, collaborate with diverse teams, and develop personally. Success in her role requires enjoying teamwork, having passion for the products, and an interest in mobility and the automotive industry. She especially values the company"s leadership trainings, female mentoring programs, and other development initiatives.

Marc

Research & Development

Marc is a Project Manager who has been with the organization for eight years. He works on transforming high tech ideas into real world solutions that enable mobility to both sense and shine. By developing and producing chips that help vehicles see better, his work directly contributes to making driving safer. In his role, technical expertise, clear decision making, and confident leadership are essential to keeping projects and teams on track. What he appreciates most is being part of a community that works with cutting edge technology and genuinely great people.

Huiying

Research & Development

Huiying is an Epitaxy Research & Development Engineer who joined the company in 2021 after completing her studies. She is passionate about technologies that sense light, movement, and even human signals, and she enjoys contributing to products that are essential in everyday devices such as smartwatches, smartphones, CCTV cameras, and head up displays. Working alongside many talented researchers has helped her grow both professionally and personally. She especially values the supportive colleagues and the flexible working model, which is particularly important to her as the mother of a one year old.

Julian

Apprentice Microtechnology

Julian is a Microtechnologist Apprentice in his second year. He works on ensuring the quality of high end imaging devices and sensors, helping unlock the full potential of modern sensing technologies. Before starting his apprenticeship, he had no idea how much expertise, teamwork, and advanced technology were needed to create something as small and common as an LED. A realization that still fascinates him. His role requires precise manual skills, careful handling of extremely small components, and a solid technical interest. He believes that the skills and knowledge gained in his role enable him to actively shape the future of technology.

Nicola

Corporate Administration

Nicola has been with the organization for nearly 12 years and works as an Executive Assistant supporting Corporate Development and the Head of Global Sales. She showcases how global collaboration drives innovation by working closely with assistants around the world on day to day business. Success in her role requires strong organizational skills, quick thinking, common sense, and supportive colleagues. What many don"t realize is that her job involves coordinating across many cultures and time zones, which demands flexibility and adaptability. She appreciates the pleasant working environment and especially enjoys collaborating with international colleagues.

Nasibeh

Research & Development

Nasibeh is a Project Manager in the laser group and has been with the organization for about two years. She works on creating tiny, highly energy efficient lasers that help make everyday life smarter and brighter. With a scientific background, she has always been driven by the desire to develop technologies that have a positive impact on people"s lives. Her work bridges research, development, and real-world applications that benefit many. She values the professional culture based on mutual respect and the commitment to developing employees" talents. She believes people should join the organization because it embraces individuality, strengthens skills, and allows talent to truly shine.

Christian

Operations

Christian is the Head of Production in Regensburg and has been with the organization for 13 years, beginning his career as a Process Engineer. For him, automation starts with human vision - meaning that technology matters, but the people behind it and the positive atmosphere are just as essential. He values the impact of turning innovative technologies into real world products and believes that when the right people collaborate, true magic happens. His own growth reflects the strong support he received from leaders and colleagues, which enabled him to progress from an engineer to leading the entire production area. He believes this is a place where excellence and enjoyment go hand in hand, offering an environment where people can thrive.

Teresa

Product Marketing

Teresa is a Product Manager specializing in edge emitting lasers and has been with the organization for almost eight years. She highlights how automation begins with human vision and how her work helps advance automated solutions. After starting her career in Research & Development, she moved to the Visualization & Sensing business line, allowing her to broaden her horizons and work more closely with the market and customers. In her role, teamwork, creativity, agility, and making the right decisions for products and customers are essential. She appreciates the strong team spirit and the focus on innovation that keeps the organization moving forward.

Thomas

Operations

Thomas has been with the organization for three and a half years and works as a Process Engineer. He believes that light is far more than illumination - it enables people to live more comfortably, day and night, indoors and outdoors. He values the close and open communication with his manager, which supports his continuous learning and personal growth. For success in his role, he highlights the importance of sharing technical knowledge, strong teamwork, and a solid understanding of manufacturing and LED technologies. What he appreciates most is the positive team spirit, the flat hierarchies, and the welcoming atmosphere he experiences every day as a young engineer.

Florian

Product Engineering

Florian has been a Product Marketing Manager for ten years, working at the intersection of medical and health technologies. He is driven by being close to innovations that improve people"s lives, supported by unique optical components combined with integrated circuit technologies that enable entirely new solutions for customers. For success in his role, he emphasizes the importance of truly listening to customers - understanding their needs, challenges, and vision. What he values most is the wide range of opportunities across technical, business, and corporate paths, as well as the strong support for developing skills in the direction he chooses.

Michael

Finance

Michael works in Group Accounting within Accounting Principles and External Reporting and recently joined the organization. He highlights how global collaboration drives innovation and how transparent financial statements build trust among investors, employees, and other key stakeholders. What many don"t realize is that group accounting is about far more than numbers - behind every figure lies a story, a process, and the real drivers of company value. He appreciates leaders who recognize potential, the internal training that support growth, and the opportunity to collaborate with diverse teams across the globe. For him, it"s a workplace where he can be himself and where his work truly has an impact on a global scale.

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Application process

Would you like to apply via our global job portal or send us a speculative application? We are delighted! Here you will find a brief overview of the most important steps - from the online application to the offer.

Search

Step 1: Job search

Once you have found a suitable position on our job board, you can click the "Apply now" button (top right, next to the job description). For some positions you also have the option to apply via Fast Apply. With only seven details you can submit your application very quickly.

Document

Step 2: Registration in our applicant portal

5-10 minutes

Register in our applicant portal to receive your access data. In the form you only fill in a few fields and upload important documents such as your CV or references. A cover letter is not required. This usually takes 5-10 minutes. As soon as your application has been saved, you will automatically receive a confirmation. We normally review your documents within about two weeks.

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Step 3: first interview (virtual)

approx. 30 minutes

Once your application has been reviewed successfully, you will receive an invitation to your first virtual interview. It is usually attended by the hiring manager and the recruiter. The interview takes place via Microsoft Teams. The first interview takes place within one to two weeks after your documents have been reviewed.

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Step 4: second interview

approx. 1 hour

• virtual or in person (depending on the location): After a successful first interview, you will receive an invitation to a second interview. Participants are usually the hiring manager as well as someone from the team of the respective department. Further participants - e.g. local HR or the recruiter - are named in the invitation. The period between the first and the second interview is usually about two weeks.

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Step 5: Contract offer

1-2 weeks after the interview

If you are the finally selected candidate, you will receive a contract offer. The period between the second interview and the conclusion of the contract is usually one to two weeks.

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Step 6: Onboarding

Welcome on board!

We look forward to welcoming you on your first working day. Our onboarding process helps you to find your feet quickly so that you can fully focus on your new role.

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Tips and Questions About the Application Process

How can I apply at ams OSRAM? Where can I create a user profile? - Find answers to the most important questions here.

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svg]:rotate-180 flex items-center rounded-none py-3 text-left text-lg hover:no-underline" data-orientation="vertical" data-radix-collection-item="" data-slot="accordion-trigger" data-state="closed" id="radix-_R54tbsnpfiv75ukpfivb" type="button">How can I apply for a position at ams OSRAM?

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svg]:rotate-180 flex items-center rounded-none py-3 text-left text-lg hover:no-underline" data-orientation="vertical" data-radix-collection-item="" data-slot="accordion-trigger" data-state="closed" id="radix-_Rb4tbsnpfiv75ukpfivb" type="button">Where can I see the current status of my application?

svg]:rotate-180 flex items-center rounded-none py-3 text-left text-lg hover:no-underline" data-orientation="vertical" data-radix-collection-item="" data-slot="accordion-trigger" data-state="closed" id="radix-_Rd4tbsnpfiv75ukpfivb" type="button">I cannot find a suitable position on the Job Board at the moment. Does it make sense to submit an unsolicited application?

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