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Bimbo Bakeries USA, Inc logo

Senior Brand Manager

Bimbo Bakeries USA, Inc

  • Irving, Texas
  • 4 days ago
  • $126,100–$176,500

Highlights

The Senior Brand Manager operates as a true business leader, owning the end-to-end performance of the brand, from long-term strategy and innovation pipeline to in-market execution and brand management. This individual will work closely with our leadership team, will set direction for the business, translating deep consumer, customer and market insights into bold strategies that unlock sustainable growth.
Bimbo Bakeries USA, Inc

Numbers & Facts

LocationIrving, Texas
IndustryOther/Not Classified
Salary$126,100–$176,500
Company Size5,000 to 9,999 employees
Year Founded1993
Websitewww.bimbobakeriesusa.com

Description

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas'® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann's® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!
More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.
Come join the largest baking company in the world and our family of 20,000 associates nationwide!
Top Reasons to Work at Bimbo Bakeries USA:
Salary Range: $126,100 - $176,500
Annual Bonus Eligibility
Comprehensive Benefits Package
Paid Time Off
401k & Company Match
Position Summary: 
We are seeking a visionary, results-driven Senior Brand Manager to lead the strategy and growth in one of our critical businesses. Key brands in the BBU portfolio include Thomas', Sara Lee, Entenmann's, Oroweat, Ball Park and Little Bites. The Senior Brand Manager operates as a true business leader, owning the end-to-end performance of the brand, from long-term strategy and innovation pipeline to in-market execution and brand management.
 This individual will work closely with our leadership team, will set direction for the business, translating deep consumer, customer and market insights into bold strategies that unlock sustainable growth. The ideal candidate is a solutions-oriented, forward-thinking innovator who has experience leading brands and people. This is an opportunity to shape the future of iconic brands while delivering meaningful business impact in a fast-paced CPG environment.
Key Job Responsibilities:
  • Define and lead the brand and portfolio strategy, setting a clear vision and growth roadmap aligned with business objectives.
  • Manage product portfolio and proactively identify key levers to positively impact P&L. Adjust strategy as necessary to achieve revenue, volume, and margin targets.
  • Lead the development and execution of Integrated Marketing plans across all channels, including advertising, digital, in-store, and partnerships.
  • Oversee development of insight-driven innovation pipeline for branded portfolio - managing from concept through launch in market.

About Company

Bimbo Bakeries USA is a leader in the baking industry, known for its category leading brands, innovative products, freshness and quality. As part of Grupo Bimbo, the world’s largest baking company, BBU is proud to share the company philosophyHighly Productive and Deeply Humane in the U.S.

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