Senior Brand Manager

A&B Distributors

Grand Prairie, Texas

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JOB DETAILS

SKILLS

Alliance/Partner Management, Analysis Skills, Beverages, Brand Management, Brand Marketing (Branding), Brand Messaging, Brand Strategy, Budgeting, Business Case, Business Development, Business Plan, Channel Strategies, Competitive Analysis/Strategy, Competitive Research, Consumer Packaged Goods, Cross-Functional, Customer/Client Research, Demand Forecasting/Planning, Establish Priorities, Finance, Financial Modeling, Forecasting, Incentive Programs, Leadership, Market Share, Market Trend Analysis, Marketing, Marketing Campaign, Marketing Communications, Marketing Plan, Mentoring, Negotiation Skills, Nielsen Research, Onboarding, Outbound Marketing, Partner Sales, Performance Metrics, Pricing, Product Lifecycle, Product Management, Profit & Loss, Promotional Programs, Resource Management, Retail, Return on Investment (ROI), Sales, Sales Operations, Sales Qualification, Sales Support, Social Media, Supply Chain, Team Lead/Manager, Trade Shows, Vendor/Supplier Evaluation, Vendor/Supplier Planning, Vendor/Supplier Selection

LOCATION

Grand Prairie, Texas

POSTED

30+ days ago

Description

At A&B Beverage Company, we're proud to build, grow, and champion a diverse portfolio of leading and emerging brands across non-alcoholic beverages, wine & spirits, and snacks. As a Senior Brand Manager, you are the strategic owner of our brand portfolio- shaping the long-term brand vision, driving supplier partnerships, overseeing product innovation, and ensuring seamless integration between sales, operations, and marketing to deliver measurable business results.

As a senior leader within the Marketing and Business Development team, this individual will mentor Brand Managers, influence executive-level decision making, and serve as the internal and external face of our supplier portfolio. The ideal candidate is a strategic, commercially minded brand builder with deep beverage-alcohol and CPG experience, a strong analytical mindset, and a proven record of turning category insight into profitable growth.

Key Responsibilities

Brand Strategy & Portfolio Leadership

Develop and execute long-term brand vision and annual brand plans across non-alcoholic beverages, wine & spirits, and snacks, including positioning, pricing, portfolio architecture, and channel strategy.
Serve as the internal category expert across all three segments-synthesizing consumer insights, Nielsen/IRI data, and competitive intelligence into actionable growth strategies.
Define, track, and report brand KPIs, ROI, depletion trends, and market share performance to senior leadership on a monthly and quarterly basis.
Lead the annual planning process in partnership with Finance, Sales, and Operations, including volume forecasts, budget allocation, and resource prioritization across brands.
Identify and evaluate new supplier and portfolio opportunities, developing business cases to support expansion and innovation decisions.

Supplier & Partnership Management

Act as the primary strategic liaison with supplier partners across all three segments, building trust-based relationships at senior leadership levels.
Negotiate and manage annual business plans, marketing co-op investments, incentive programs, and performance commitments with supplier partners.
Lead supplier business reviews, market visits, and joint planning sessions to align on priorities, execution standards, and mutual growth targets.
Evaluate new supplier opportunities and partnerships, building business cases and financial models to support portfolio expansion decisions.

Product & Innovation Management

Direct the full product lifecycle from concept through launch and post-launch optimization-including new item onboarding, line extensions, limited-time offerings, and portfolio pruning.
Lead cross-functional teams spanning supply chain, finance, sales, operations, compliance, and retail to ensure flawless execution of new brand introductions.
Own brand forecasting and demand planning in partnership with supply chain and finance, ensuring the inventory health across the wine, spirits, non-alcoholic, and snack portfolios.
Oversee the full lifecycle of point-of-sale materials, brand assets, sample programs, and supplier blitz activations-ensuring consistent execution in the field and measurable ROI.

Marketing & Communications

Lead the development and execution of integrated marketing campaigns, including digital activations, social media, influencer partnerships, experiential marketing, and in-store programs across all three segments.
Ensure brand identity, messaging, and creative standards are consistent and elevated across all consumer and trade touchpoints.
Oversee the planning and execution of trade shows, supplier events, sampling programs, and sponsorships that drive brand visibility, trial, and trade engagement.
Partner with supplier marketing teams to align national brand strategies with local market execution, maximizing the impact of shared marketing investment.

Sales & Trade Support

Partner with the Sales leadership team to develop trade marketing programs, promotional calendars, and channel-specific strategies across on-premise, off-premise, independent, and chain accounts.
Equip the sales organization with compelling brand education, selling tools, and category stories that drive distribution, shelf presence, and velocity.
Evaluate trade spend effectiveness, promotional ROI, and pricing architecture-making data-driven recommendations to optimize investment and profitability.
Conduct regular market work to maintain visibility into retailer execution, competitive activity, and on-the-ground brand performance.

Cross-Functional & People Leadership<

Senior Brand Manager

A&B Distributors

Grand Prairie, Texas

About the Company

A&B Distributors

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