Senior Associate, Strategy

Position Overview

We seek a junior strategist who will support the Strategy Director in developing communications strategy for key brands withinour client portfolio.This role willidentifyinsights across culture, category, consumer, and connections to form the basis for strategic planning.  By focusing on why people think,feeland act the way that they do, the Sr. Associate, Strategy will help create communication strategies and ideas that build Cultural impact, Community relevance and Commerce connection for the brand.

Strategists at UM are ‘visionary architects’, building campaigns and insights at the intersection of science (data) and art (creativity), therefore this individual will be a strategic leader working in close partnership with team members across Planning, Analytics, Investment and Studios (content & partnerships) to deliver fully integrated campaigns.  They will also collaborate with integrated client teams - including in-house creative, PR, etc.

This role will also secondarily support the ResearchDirectoronpursuing the ‘why’ and the ‘how’.Theyare responsible forensuring projects are completed ina timelyfashion, managing vendor relationships, and analyzing data to glean meaningful and actionable insights.

Responsibilities

• Become the expert and champion of UM’s proprietary data tools, syndicated research (Simmons-MRI, GWI, etc.) and have a knack for desktop research to uncover compelling insights within Culture, Communities and Commerce

• Support in the development of UM’s consumer profiling for core HVAs (high value audiences) including synthesis of consumer data andstorytelling

• Maintain deep understanding of the business, brand, target audiences andcategory

• Support the Direction in developing Strategic Blueprints that articulate the insights, strategic pillars and media imperatives forcampaigns

• Collaborate in the creation, selling and execution of activation ideas;Actively participate in ideation sessions with integrated planningteam

• Assist in crafting RFPs (requests for proposals) that are both inspiring and strategic, and stay involved in evaluating/shaping partnersubmissions

• Partner with planning and investment teams to effectively pull-through strategy into media ideas andtactics

• Package insights, strategy, and activation ideas for simplicity and clarityand assist in crafting compelling narratives across any client-facingpresentations

• Develop effective and inspiring working relationships within agency team and with seniorclients

Required Skills and Experience 

• Enthusiastic consumer of, and curiosity about, pop culture and the ever-changing media landscape

• Persuasive with outstanding written and oral communication skills

• Comfortable with pulling, analyzing and applying data to support theirthinking

• Basic understanding of major desktop research tools (i.e.Google Trends) and qualitative research techniques

Desired Skills and Experience 

• Previous experience at a media agency, creativeagencyor digital agency (1-2 years is ideal). That said, proven strategic comms ability and understanding of consumer behavior is most important, so please apply if you feel this is you.

• Demonstratedcreativity

• Independent, efficient and prospers in fast pacedenvironment

• Proven ability to simplify the complex and focus on the points that mattermost