Senior Associate, Global Product Solutions, Incrementality Best Practices and Insights

Senior Associate, Global Product Solutions, Incrementality Best Practices and Insights

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corporate_fareGoogleplaceLos Angeles, CA, USA; Atlanta, GA, USA; +6 more; +5 more

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Mid

Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area.

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XThe application window will be open until at least October 22, 2026. This opportunity will remain online based on business needs which may be before or after the specified date.

This role may also be located in our Playa Vista, CA campus.

Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Los Angeles, CA, USA; Atlanta, GA, USA; Boulder, CO, USA; Chicago, IL, USA; Mountain View, CA, USA; New York, NY, USA; San Francisco, CA, USA.

Minimum qualifications:

• Bachelors degree or equivalent practical experience.

• 4 years of experience in agency, brand advertising, product marketing, or ads sales.

• Experience in ads measurement (e.g., digital and cross-media measurement solutions and ad sales/tools).

• Experience with return on investment measurement concepts (incrementality) and the third-party measurement ecosystem.

Preferred qualifications:

• Knowledge of incrementality measurement (e.g., GeoLift, Conversion Lift, iROAS) and Google's core performance and video product suite (Search+, PMax, Demand Gen, YouTube, and Value-Based Bidding).
• Ability to drive end-to-end operational execution of complex initiatives from strategy and investigative framing through global scale.
• Ability to coordinate parallel workstreams across matrixed teams to hit strict timeline milestones and deliver measurable commercial outcomes.
• Deep fluency in quantitative metrics, SQL/data analysis, and complex data structures.
• Exceptional written and verbal communication skills, with the ability to distill complex statistics into clear, persuasive recommendations for Directors/VPs and C-suite clients.

About the job

Google's Global Product Solutions (GPS) organization leads Google's commercial business strategy and is responsible for driving adoption of our advertising products. This specific role is focused on Incrementality Insights and Best Practices within the Media Effectiveness Measurement team.

Google's Incrementality solutions have the ability to reach top global advertisers with billions in total marketing budgets to help them better understand how Google media drives true causal lift and sales effectiveness for their brands. To maximize full-stack return on investment (ROI), it is imperative that customers move beyond passive measurement and actively apply data-backed optimization levers to grow incremental return on ad spend (iROAS) and allocate budgets effectively.

In this role, you will leverage your investigative and commercial expertise to inspire sellers and customers to expand adoption of incrementality-driven media strategies.

Global Solutions is the link between Google products and business. Your focus is to help turn innovation into complete, packaged tools that allow our customers to get the most that they need from our products. As part of the Global Solutions team, youll help to ensure that Google has adopted the right strategy for our products. Working in one of three specialized areas - Performance, Brand, or Publisher & Platform - youll use your expertise to help front-line Sales partners to work their magic quickly and effectively. You are passionate about all things digital, and want to help shape the world of online advertising.Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $124000 - $178000 (USD) + 15% bonus target + equity + benefits

Learn more about benefits at Google.

Responsibilities

• Build, validate, and scale global playbooks (e.g., value-based bidding, audience layering, new customer acquisition, budget, and creative) to move advertisers from measurement to campaign optimization.
• Align cross-functional Product Area leads across Search+, PMax, Demand Gen, and YouTube to co-develop, test, and scale cross-campaign blueprints that maximize full-stack incremental ROI.
• Partner with gTech, Data Science, and Product to prioritize analysis of Data Lakes and AI-driven mining of first-party/third-party (1P/3P) datasets, supporting the transformation of experimental metrics into insights that drive iROAS.
• Lead complex workstreams from initial hypothesis and investigative validation through pilot execution, sales enablement, and commercialization.
• Synthesize field feedback and performance data to identify product feature gaps, shape measurement and bidding roadmaps, and deliver executive narratives to Directors/VPs.

Information collected and processed as part of your Google Careers profile, and any job applications you choose to submit is subject to Googles Applicant and Candidate Privacy Policy.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Googles EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.

If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.

Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.