Senior Associate Athletics Director, External Relations

The Senior Associate Athletics Director, External Relations, provides strategic leadership and executive oversight for all external-facing functions of UC Riverside Intercollegiate Athletics. The position directs marketing, communications, digital strategy, fan experience, broadcasting, and ticketing to drive revenue, boost attendance, and elevate Highlander Athletics. Serving as a key department ambassador and the primary liaison for multimedia rights, campus partners, and corporate sponsors, the Senior Associate Athletic Director aligns cross-functional teams to enhance the visibility, engagement, and financial sustainability of all 17 sports programs. The salary range for the Senior Associate Athletics Director, External Relations position is $103,100.00 - $196,300.00 annually. However, the expected pay scale is up to $173,000.00 annually. We base salary offers on a variety of considerations, such as education, licensure and certifications, experience, and other business and organizational needs. Applicants must have current work authorization when accepting a UCR staff position. Currently, UCR is unable to sponsor or take over sponsorship of an employment Visa for staff. As a University employee, you will be required to comply with all applicable University policies and/or collective bargaining agreements, as may be amended from time to time. Federal, state, or local government directives may impose additional requirements.\n \nOversees specific support functions of athletic programs, including scheduling and planning locations for sports events.Plans and coordinates programs and policy.Lead the development and execution of a comprehensive digital strategy that advances the mission, values, and brand of UC Riverside Athletics, with a focus on engaging key audiences including fans, donors, recruits, and the campus community. Provide strategic direction and oversight of all athletics digital platforms, including social media and content programs, ensuring alignment across all 17 sport programs and departmental initiatives. Supervise and guide staff responsible for day-to-day content creation, publishing, and platform management, establishing clear priorities, brand standards, and performance expectations. Drive a data-informed approach to digital engagement, audience growth, and revenue generation by setting measurable goals, evaluating performance metrics, and continuously refining strategy to maximize impact and visibility. Ensure that all digital storytelling and content initiatives reflect a cohesive, high-quality brand presence and effectively position UC Riverside Athletics within the conference and national landscape.Develops departmental budget.Coordinates compliance programs, student services and information systems units.Other duties as assigned.\n \nStrong leadership abilities and interpersonal skills to work effectively with a diverse client and peer group.Ability to multi-task effectively; demonstrates sound judgment and decision-making; is an effective problem solver and effectively communicates verbally and in writing.Advanced knowledge of the intercollegiate athletics function.Must maintain current knowledge of applicable rules and standards of the affiliated athletic conference, the National Collegiate Athletic Association (NCAA) or National Association of Intercollegiate Athletics (NAIA), as well as other associations and agencies to which the campus adheres, and, at all times avoid any and all violations of these rules and standards.Ability to foster positive relationships and create partnerships with a wide range of constituent groups; plan, develop, and coordinate multiple projects; work in a fast-paced environment, multitask, strong attention to detail and keep specific timeliness; and communicate and adhere to University, Big West Conference and NCAA policies, procedures, rules and regulationsWorking marketing and sales knowledge.Interpersonal communication skills to effectively deal with all levels of the organization and external constituencies.Working knowledge of fundraising, donor and public relations principles, concepts, procedures and techniques, including identification, cultivation, and knowledge of solicitation strategies.Demonstrated track record of creating remarkable customer service experiences.Skills to implement and execute programs including skills to achieve predetermined goals and objectives within budget and time constraints.Good written, oral and interpersonal communication skills and political acumen to establish and maintain good working relationships within all organizational levels and outside constituencies.Project management, critical thinking, problem-solving and analytical skills, Strong organizational skills.Skills to meet predetermined goals and objectives, including securing gifts.Basic knowledge of applicable laws, rules, regulations, policies, etc.Leadership/management skills, including skills to lead, direct, mentor, evaluate and motivate staff.Skills to analyze evaluate and improve programs/services.Working knowledge of the campus and/or medical center, including its achievements, mission, goals, vision, objectives and infrastructureWorking knowledge of order entry methods and techniques and related product knowledgeSignificant knowledge of Microsoft Office. Extensive experience with Adobe Creative Suite and social media platforms outside of personal use.Experience with video editing software.\n \nStrong leadership abilities and interpersonal skills to work effectively with a diverse client and peer group. Must maintain current knowledge of applicable rules and standards of the affiliated athletic conference, the National Collegiate Athletic Association (NCAA) or National Association of Intercollegiate Athletics (NAIA), as well as other associations and agencies to which the campus adheres, and, at all times avoid any and all violations of these rules and standards. Ability to multi-task effectively; demonstrates sound judgment and decision-making; is an effective problem solver and effectively communicates verbally and in writing. Leadership/management skills, including skills to lead, direct, mentor, evaluate and motivate staff. Interpersonal communication skills to effectively deal with all levels of the organization and external constituencies. Basic knowledge of applicable laws, rules, regulations, policies, etc. Skills to implement and execute programs including skills to achieve predetermined goals and objectives within budget and time constraints. Project management, critical thinking, problem-solving and analytical skills, Strong organizational skills. Ability to foster positive relationships and create partnerships with a wide range of constituent groups; plan, develop, and coordinate multiple projects; work in a fast-paced environment, multitask, strong attention to detail and keep specific timeliness; and communicate and adhere to University, Big West Conference and NCAA policies, procedures, rules and regulations Working knowledge of fundraising, donor and public relations principles, concepts, procedures and techniques, including identification, cultivation, and knowledge of solicitation strategies. Skills to analyze evaluate and improve programs/services. Skills to meet predetermined goals and objectives, including securing gifts. Advanced knowledge of the intercollegiate athletics function. Working marketing and sales knowledge. Demonstrated track record of creating remarkable customer service experiences. Good written, oral and interpersonal communication skills and political acumen to establish and maintain good working relationships within all organizational levels and outside constituencies.Working knowledge of order entry methods and techniques and related product knowledge Working knowledge of the campus and/or medical center, including its achievements, mission, goals, vision, objectives and infrastructure Significant knowledge of Microsoft Office. Extensive experience with Adobe Creative Suite and social media platforms outside of personal use. Experience with video editing software.