The Home Depot Inc logo

Senior Analyst, Marketing Science & Analytics

The Home Depot Inc

  • Atlanta, GA
  • 14 days ago

    Highlights

    Working across a matrixed organization that includes engineering, data, product, and external measurement teams, this role ensures that attribution work is accurate, timely, and grounded in true customer behavior, directly influencing the quality of decisions that drive marketing performance across one of the world's largest retail organizations. Position Purpose: The Senior Analyst, Marketing Science & Analytics is part of the Decision Science function and is responsible for the development and integrity of the multi-touch attribution methodologies that Integrated Media and Orange Apron Media teams rely on to evaluate the performance and value of marketing investments across digital channels.

    Numbers & Facts

    LocationAtlanta, GA
    IndustryConstruction - Residential & Commercial/Office
    Company Size10,000 employees or more
    Websitehttps://careers.homedepot.com/

    Description

    Position Purpose:

    The Senior Analyst, Marketing Science & Analytics is part of the Decision Science function and is responsible for the development and integrity of the multi-touch attribution methodologies that Integrated Media and Orange Apron Media teams rely on to evaluate the performance and value of marketing investments across digital channels. This role goes beyond model development, serving as a subject matter expert and internal consultant who helps business and reporting partners draw accurate conclusions from attribution outputs and avoid misinterpretation. Working across a matrixed organization that includes engineering, data, product, and external measurement teams, this role ensures that attribution work is accurate, timely, and grounded in true customer behavior, directly influencing the quality of decisions that drive marketing performance across one of the world's largest retail organizations.

    Key Responsibilities:

    • 20% Work with other departments providing analytical insight on business performance.
    • 20% Research and analyze business trends & customer behavior data to identify opportunities for website enhancements.
    • 20% Analyze web analytics data as well as other offline data to evaluate site performance.
    • 10% Work with the Web Analyst to provide weekly Web Analytic dashboards.
    • 10% Takes the lead on new programs and initiatives for Web Analytics Team.
    • 10% Provide web analytics strategy to Specialty Channel.

    Direct Manager/Direct Reports:

    • Reports to Manager, Attribution
    • Position has 0 Direct Reports

    Travel Requirements:

    • Typically requires overnight travel less than 10% of the time.

    Physical Requirements:

    • Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

    Working Conditions:

    • Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
    • No travel Required

    Minimum Qualifications:

    • Must be eighteen years of age or older.
    • Must be legally permitted to work in the United States.
    • Responsible for helping others and providing on-the-job training or guidance
    • Demonstrated business/financial modeling capabilities with tools such as Excel and Access
    • Demonstrated skills in applying statistical analysis principles to business challenges
    • Demonstrated communication and interpersonal skills
    • Demonstrated ability to work well with others
    • Strong analytical skills with attention to detail; self-starter

    Preferred Qualifications:

    • Demonstrated SQL skills and ability to work with large, complex datasets
    • Prior Business/Data Analyst experience in a marketing measurement or analytics context
    • Demonstrated ability to understand and reason about data architecture: how upstream data sources and definitions feed model inputs, and how model outputs are consumed downstream
    • Prior experience with multi-touch attribution, media mix modeling, or digital marketing performance measurement
    • Broader applied statistics experience, such as regression modeling, causal inference/experimentation design, or time-series analysis in a business context
    • Demonstrated communication skills, including the ability to translate model outputs into business-appropriate conclusions for non-technical stakeholders
    • Demonstrated ability to work well with others across a matrixed, cross-functional organization
    • Strong presentation skills

    Minimum Education:

    • The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

    Minimum Years of Work Experience:

    • 5

    Competencies:

    • Action Oriented

    • Collaborates

    • Drives Engagement

    • Communicates Effectively

    • Customer Focus

    • Drives Results

    • Manages Conflict

    • PAY RANGE

    • PAY RANGE

    Starting pay may vary based on factors including, but not limited to, position offered and location.

    $0.00 - $0.00

    • Work Location

    • Work Location

    Onsite - These roles offer the opportunity to be part of a team at a specific physical location. Associates in these locations work in person at a local store, warehouse, or office, supporting daily operations and building strong relationships with their teams.

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    Work Location

    Onsite - An associate in an onsite role works in a specific Home Depot location in order to complete their job duties.

    Multisite - An associate in a multisite role works from multiple locations (e.g. Home Depot location or a customer's homes) to complete their job duties.

    Hybrid - A hybrid role blends in-office and remote/virtual work locations. An associate will work from a designated Home Depot location on some days and remote/virtually on others.

    Remote/virtual - An associate in a remote/virtual role does not have to be at a designated Home Depot location to complete their job duties.

    Close

    About Company

    As an essential retailer to the communities we serve, our stores are open and our warehouse distribution centers are running. We’re taking measures to keep our associates safe, including:

    • Providing face coverings and gloves to associates
    • Limiting the number of customers in stores at one time
    • Promoting social and physical distancing practices
    • Implementing additional cleaning measures to sanitize facilities

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