Senior Analyst, Local SEO (Listings)

Position Purpose:

The Senior Analyst, Local SEO (Listings) is responsible for driving organic growth, foot traffic, and discoverability for The Home Depot across the local search landscape (including Google Maps, Apple Maps, local directories, and AI-driven search engines). In this role, the Sr. Analyst will leverage SEO, GEO, and local search best practices to audit, optimize, and scale our local listings ecosystem.

The Sr. Analyst will lead content enhancements and optimize data pipelines to improve visibility for thousands of retail locations. This role requires seamless coordination with internal business teams, engineering partners, and third-party location management vendors.

Key Responsibilities:

• 20 % Cross-functional partnership- Meet with key stakeholders and business partners to align on opportunities and risks, strategic priorities, and to share page/site level insights. Represent SEO for assigned functional areas and work with partners to ensure SEO projects are prioritized into overall workstreams.

• 10% Professional Development and Process Improvement- Staying informed on the latest industry changes with SEO and working to incorporate new strategies into existing processes.

• 25% Project planning and implementation- Coordinate with product management and engineering partners to plan, prioritize, and implement SEO optimizations.

• 15% Reporting & Measurement- Track the performance of assigned pages/functions, measure the impact of SEO optimization projects, and provide data driven insights for continued improvement.

• 30% SEO Strategy and Analysis- Monitor site performance and conduct research and testing to identify opportunities to increase organic traffic and content visibility.

Direct Manager/Direct Reports:

• This position reports to Manager SEO Technology

• This position has 0 direct reports.

Travel Requirements:

• Typically requires overnight travel 5% to 20% of the time

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

• Must be eighteen years of age or older.

• Must be legally permitted to work in the United States.

Preferred Qualifications:

• Local SEO listings experience
• Maintaining NAP (Name, Address, Phone) consistency across major data aggregators.
• Implementing and testing local business schema structured data.
• Executing GBP optimization strategies (categories, attributes, Google Posts, spam fighting/redressal forms).
• Prior experience with enterprise-level SEO and GEO, preferably in an e-commerce environment, focusing on industry accepted best practices
• Developing review acquisition strategies and managing local reputation workflows.
• Tracking visibility in the Google Local 3-Pack and map results.
• Experience with AI tools, such as Gemini and Copilot
• Experience with enterprise-level SEO tools, such as Google Search Console, Lumar, BrightEdge, etc.
• Experience with analytical tools, such as Google Big Query, Customer Journey Analytics, Tableau, etc.
• Strong project management skills with experience with project management software, such as JIRA, Confluence, and Trello
• Proven track record with successfully advocating for SEO, prioritizing work in a highly matrixed environment, and measuring the impact of optimizations
• Strong analytical skills with the ability to analyze large amounts of data to identify insights and take action
• Ability to convey complex or technical ideas and processes in easy-to-understand terms to diverse audiences

Minimum Education:

• The knowledge, skills and abilities typically acquired through the completion of a high school diploma and/or GED.

Preferred Education:

• The knowledge, skills and abilities typically acquired through the completion of a high school diploma and/or GED

Minimum Years of Work Experience:

• 3

Preferred Years of Work Experience:

• 3

Minimum Leadership Experience:

• None

Preferred Leadership Experience:

• None

Certifications:

• None

Competencies:

• Decision Quality

• Collaborates

• Drives Engagement

• Ensures Accountability

• Plans and Aligns

• Communicates Effectively

• Customer Focus

• Drives Results

• Manages Conflict

• PAY RANGE

• PAY RANGE

Starting pay may vary based on factors including, but not limited to, position offered and location.

• Work Location

• Work Location

Onsite - These roles offer the opportunity to be part of a team at a specific physical location. Associates in these locations work in person at a local store, warehouse, or office, supporting daily operations and building strong relationships with their teams.

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Work Location

Onsite - An associate in an onsite role works in a specific Home Depot location in order to complete their job duties.

Multisite - An associate in a multisite role works from multiple locations (e.g. Home Depot location or a customer's homes) to complete their job duties.

Hybrid - A hybrid role blends in-office and remote/virtual work locations. An associate will work from a designated Home Depot location on some days and remote/virtually on others.

Remote/virtual - An associate in a remote/virtual role does not have to be at a designated Home Depot location to complete their job duties.

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