As the Senior ABM & Paid Digital Manager at FMX, you will bring account-based marketing and paid digital strategy under a single senior owner. In this high-autonomy role, you will orchestrate ads, intent signals, and sales plays against our highest-value accounts in K-12, Higher Ed, and Commercial segments, while running the paid digital programs that fuel the entire funnel. You will serve as the master operator of our ABM platform, designing account-level plays and partnering tightly with sales leadership to turn in-market signals into pipeline. This position requires a hands-on operator who can diagnose performance, build the plan, and ship campaigns themselves to accelerate target account conversion.
Responsibilities:
As a Senior ABM & Paid Digital Manager , you will:
- ABM Strategy & Execution: Build and run FMX's account-based marketing program end-to-end, including target account list design, tiering, intent playbooks, and motions that turn target accounts into pipeline.
- Platform Orchestration: Operate our ABM platform (Demandbase) as a power user, managing audience building, intent signal tuning, ad delivery, measurement, and reporting.
- Account Plays: Design and ship multi-channel account plays that combine ads, content, intent signals, and sales outreach into coordinated campaigns against Tier 1 and Tier 2 accounts.
- MQA Management: Own the Marketing Qualified Account (MQA) motion end-to-end, including definition, generation, hand-off to sales, and progression through to meetings and opportunities.
- Paid Digital Performance: Own day-to-day performance across Google Ads, LinkedIn, paid social, retargeting, and ABM ad orchestration, managing channel budget, pacing, and efficiency with a focus on cost-per-pipeline.
- Testing & Optimization: Build a robust testing roadmap (creative, audience, bidding, and landing page experiments) and partner with content and CRO teams to continuously improve paid traffic conversion.
- Sales Alignment: Partner closely with sales and SDR leadership to turn account-level intelligence and intent signals into real meetings, establishing an airtight feedback loop on account quality.
- Tactics & Reporting: Define the metrics framework for ABM and paid channels. Publish a recurring state-of-accounts readout to marketing and sales leadership detailing what is moving, what is stuck, and what is next.