The Opportunity
Most digital marketers run campaigns for one business.
You will run the engine for an entire ecosystem.
ReturnPro wins enterprise retailers on the front end. Direct Liquidation and GoWholesale move that recovered inventory to B2B wholesale buyers on the back end. These aren't separate businesses running side by side, they're one loop. The enterprise deals ReturnPro wins create the supply our wholesale buyers need, and the strength of those ReCommerce channels is exactly what makes ReturnPro's recovery story so compelling to the next enterprise retailer. Understanding that loop, and building growth programs that strengthen it on both ends, is what makes this role genuinely interesting.
This is an ABM-first seat. You'll own account-based marketing end to end, from account selection and tiering through execution and pipeline reporting, in direct partnership with Sales, alongside broad-based demand capture across paid, SEO, and website performance. Two motions, same buyers, viewed at two different distances, run by the same person.
The enterprise buyers you're marketing to, VP Supply Chain, VP Operations, VP Ecommerce, and Finance leaders at mid-market to Fortune 500 retailers, are sophisticated and skeptical. Generic marketing does not move them. Precision, proof, and insight do. If you get more energy from diagnosing why a campaign underperformed than from defending it, and you reach for data before instinct, this role was built for you.
What You Will Own
This is a hands-on, data-driven role with direct accountability to channel performance, conversion rates, and marketing efficiency. Before any of that starts, you define who you're actually talking to, working with Sales and Product to nail down segmentation, ICPs, and value propositions. Everything else builds on that.
Account-Based Marketing. Own ABM strategy and execution end to end: account selection, tiering across 1:1, 1:few, and 1:many plays, paid social on LinkedIn, and intent signal tracking with Demandbase, in partnership with Sales. Use Apollo for account and contact-level prospecting data to sharpen targeting. Build account-based orchestration across digital, content, and sales engagement around real buying groups, not generic lists, and report on account engagement, pipeline influence, and source, the metrics we actually track.
Paid Search and Demand Capture. Own paid search strategy and execution for ReturnPro, Direct Liquidation, and GoWholesale across Google Ads, Bing, and whatever search platform comes next. Find and capture high-intent demand across enterprise retail and B2B wholesale audiences. Manage budget and ROAS across every channel, and reallocate spend the moment performance tells you to. Own landing page optimization and A/B testing for paid campaigns.
SEO, AEO, and GEO Strategy. Own organic search strategy, not just traditional search, but the AI-powered discovery layer where buyers increasingly start: ChatGPT, Perplexity, and Google AI Overviews. Run keyword research, competitive analysis, and technical optimization for ReturnPro, Direct Liquidation, and GoWholesale. Watch rankings, traffic, and conversion continuously, and act before anyone has to ask.
Cross-Functional Collaboration. Growth doesn't operate alone. Translate Product Marketing's positioning and GTM priorities into digital and ABM programs that actually reflect the ReturnPro narrative. Extend the reach of trade shows, webinars, and sponsorships through digital and paid. Support every major launch, research report, and company announcement with coordinated execution. Keep the Web Manager sequenced and shipping.
Digital Analytics and Growth Insights. Build and maintain the reporting frameworks that measure performance across search, paid, ABM, and website. Turn acquisition, engagement, and conversion data into clear, actionable recommendations, not just dashboards. Bring a point of view to monthly, quarterly, and annual reviews with leadership.