At Staffworxs, we don't just connect talent we power transformation. Headquartered in Frisco, TX, with teams in Bengaluru and Hyderabad, we combine global reach with deep expertise. Our Digital & Data Analytics practice drives growth and innovation for some of the world's top brands, who continue to retain us as their trusted partner. If you're ready to make an impact, you're in the right place.
Job Details: SEM Marketing Specialist Location: San Jose, CA (Hybrid)
Duration: Long-Term Contract Experience - 3 to 5 years of experience Job Description: - We are seeking a strategic, results-driven paid search marketer to lead and optimize paid search strategy for our line of business. This role will manage day-to-day campaign performance, develop innovative optimization strategies, apply automation and AI-driven ad solutions such as Performance Max (PMax) and AI Max, and partner closely with cross-functional teams and stakeholders to drive measurable business growth.
Key Responsibilities:- Strategic Development:
- Drive and contribute to the development of the overall paid search strategy for the line of business.
- Identify new opportunities and implement best practices to optimize performance.
- Ensure AMER paid search strategy and execution align with international marketing strategy, priorities, and best practices.
- Campaign Management:
- Oversee day-to-day campaign optimizations, including testing strategies, bid adjustments, and creative iterations.
- Deliver regular paid search reports to track performance and inform future strategies.
- Innovate continuously by introducing creative ideas, pilot programs, and new tools to enhance program effectiveness.
- Manage and optimize AI-powered paid search campaign types, including PMax and AI Max, using automation, audience signals, creative inputs, and performance insights to drive efficient growth.
- Cross-functional Collaboration:
- Support the Marketing Manager with data analysis and actionable insights for presentations to business units, web teams, analytics, campaign marketing, field marketing, demand marketing, and the global marketing organizations.
- Assist in the development and delivery of quarterly media plans, mid quarter reviews, and quarterly business reviews (QBRs).
- Build and maintain strong relationships with search engine representatives, leveraging their resources for performance insights, beta testing, competitive analysis, and related opportunities.
Skills- Results-oriented with a focus on continuous improvement and a commitment to "Always Be Testing. "
- Dedicated to delivering high-quality work that makes a meaningful impact on the business.
- Thrives in fast-paced environments and works well both independently and as part of a team.
- Quick to learn and adaptable to the constantly changing marketing industry.
- Detail-oriented and analytical, with a strong ability to organize and manage data effectively.
- Capable of explaining technical concepts clearly and effectively to non-technical audiences.
- Excellent written and verbal communication skills.
- Proven ability to think creatively, stay self-directed, and meet deadlines.
- Proficient in Microsoft Office applications, with advanced Excel skills for data analysis and reporting.
- Strong understanding of automation, machine learning, and AI-driven campaign optimization, including experience with PMax, AI Max, automated bidding, audience signals, creative asset testing, and performance diagnostics.
- Demonstrated success in creating and executing advanced paid search plans and strategies.
Experience and qualifications- 3 5 years of experience in enterprise-level B2B paid search marketing, with demonstrated success managing global campaigns and delivering measurable results.
- Extensive hands-on experience with paid search platforms and campaign types such as Google Ads, Microsoft/Bing Ads, PMax, AI Max, and other search engine or AI-powered paid search solutions.
- Proficiency in web analytics tools and bid optimization platforms, including Adobe Analytics, Adobe Advertising Cloud, or similar systems.
- Comprehensive understanding of how paid search supports demand generation, product promotion, audience intent capture, and measurable business growth.
Staffworxs is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive workplace for all employees, regardless of race, color, religion, gender, sexual orientation, national origin, age, disability, or veteran status.