Marketing Strategy & Product Marketing Experience Proven ability to develop positioning, messaging, segmentation, competitive strategy, and go-to-market plans that drive measurable business outcomes. THE ROLE: We are hiring a Segment Owner to lead the full commercial performance of the company's Residential Real Estate and Commercial Real Estate segments, including the Property Management and Short-Term Rental subsegments.
Numbers & Facts
Location
Truckee, CA (Remote)
Salary
$150,000–$165,000 Per Year
Description
Segment Owner (VP / Director of Segment Growth) – Residential & Commercial Real Estate
USA Remote
Reports to CEO
THE ROLE:
We are hiring a Segment Owner to lead the full commercial performance of the company's Residential Real Estate and Commercial Real Estate segments, including the Property Management and Short-Term Rental subsegments. You will own the strategy, go-to-market execution, product feedback loop, partner ecosystem, and revenue growth for two of the company's largest and most competitive markets
This is a senior, cross-functional leadership role reporting directly to the CEO. The position is centered on marketing and product marketing, where you'll shape positioning, messaging, segmentation, and go-to-market strategy while owning revenue performance. Depending on experience, the title may be VP of Segment Growth or Director of Segment Growth
ABOUT THE COMPANY:
We are an established real estate technology (proptech) company that provides property data, analytics, and marketing solutions that help businesses generate high-quality local leads and drive growth. The company is profitable, AI-first, and focused on innovation, execution, and delivering measurable results for its customers
WHAT YOU'LL OWN:
Positioning and messaging for Residential and Commercial Real Estate customer segments, creating differentiated value propositions that stand out in the market
Segment strategy, including ideal customer profiles (ICP), personas, segmentation, and buyer behavior across Residential, Commercial, Property Management, and Short-Term Rental markets
Revenue growth through new customer acquisition, expansion, and win-back initiatives
Go-to-market strategy, product launches, channel selection, and event planning
Competitive intelligence, translating market insights into winning positioning and strategy
Product feedback, Voice of Customer initiatives, and roadmap collaboration with Product
Strategic partnerships with brokerages, teams, associations, MLSs, commercial real estate firms, coaches, and technology partners
Segment-specific programs and marketplace offerings that deliver measurable customer outcomes
Sales enablement, internal training, and onboarding support
Industry representation through thought leadership, events, and customer engagement
Cross-functional collaboration with Product, Marketing, Customer Success, and Executive Leadership
ABOUT YOU:
This role requires a unique combination of deep real estate expertise, marketing strategy, and commercial ownership.
Deep Residential & Commercial Real Estate Expertise
Strong understanding of how residential agents, commercial brokers, and related professionals generate business
Established relationships across brokerages, associations, teams, coaches, commercial real estate organizations, and industry partners
Marketing Strategy & Product Marketing Experience
Proven ability to develop positioning, messaging, segmentation, competitive strategy, and go-to-market plans that drive measurable business outcomes
Experience creating marketing strategies that influence customer acquisition and revenue growth
Revenue Ownership
Demonstrated success owning revenue targets and translating strategy into measurable business growth
Comfortable being accountable for results, not just activity
You are also:
AI-first in your approach to work and problem solving
Entrepreneurial with a strong ownership mindset
Collaborative, decisive, and execution-oriented
REQUIRED QUALIFICATIONS:
Deep expertise in both residential and commercial real estate with an established professional network
Demonstrated experience in marketing strategy or product marketing, including positioning, messaging, segmentation, and go-to-market execution
Proven track record of owning and delivering revenue growth
AI-first working style
U.S.-based
PREFERRED QUALIFICATIONS:
Experience spanning both residential and commercial real estate
Familiarity with the Property Management and Short-Term Rental markets
Existing industry thought leadership, audience, or professional presence
Experience leading a business segment, product marketing, or general management function
COMPENSATION & BENEFITS:
Base Salary: Up to $165,000, depending on experience and level
We are an equal opportunity employer, and we are an organization that values diversity. We welcome applications from all qualified candidates, including minorities and persons with disabilities.